Fuse Presents x Brand Alchemy: Transforming Vision Into Reality

Brand Alchemy: Transforming Vision into Reality
September 26th | Atlanta Tech Village - Buckhead | 11:30 AM - 1:00 PM | Lunch and Learn

Join us for "Brand Alchemy: Transforming Vision into Reality," a must-attend panel discussion hosted by Fuse at Atlanta Tech Village in Buckhead. This exclusive Lunch and Learn event will bring together some of the brightest minds in branding to explore the cutting-edge intersection of creativity, technology, and strategy in modern marketing.

• The Art of Storytelling: How to craft a compelling brand narrative that resonates.
• Balancing Creativity and Data: Leveraging insights to drive impactful campaigns.
• Emotional Branding: Building deep connections with your audience.
• Maintaining Brand Consistency: Ensuring a unified message across all channels.
• Global vs. Local Adaptation: Tailoring brand strategies for diverse markets.

• Brian Havig – Creative Director, Inspire
• Jazmyn Williams – Director of Brand Marketing, The Honey Pot Company
• Natalia Suarez Adams – Sr. Brand Director, Coca-Cola
• Jenn Leahy - CEO, Dragon Army

Moderated by: Trey Toler

Don’t miss this opportunity to gain valuable insights from industry leaders who have successfully turned vision into reality for iconic brands!

Brian is a creative director and strategist currently leading copy and creative strategy at Inspire Brands for Dunkin, Baskin Robbins, Arby’s, Sonic, Jimmy John’s and Buffalo Wild Wings. He has experience (and insane stories) creating campaigns for MTV Networks, The Coca Cola Company and Chick-fil-A. He’s also a big comedy nerd who has spent over a decade writing sketch comedy for TV on the side. Off the clock, Brian is a dedicated girl-dad and avid gamer, two things which, turns out, go well together.

Natalia Suarez Adams is a Senior Brand Director at The Coca-Cola Company in Atlanta. Natalia has an undergraduate degree in Biology from the University of Georgia in 2008. Yes - a mad scientist! Post undergrad Natalia conducted cancer research at the Complex Carbohydrate Research Center in Athens, GA, but decided she wanted to see the world beyond the lab walls and moved to South Korea for a year. Upon return, she held several positions at Turner Broadcasting in Atlanta. In 2017, obtained her MBA from Duke University, Fuqua School of Business and then joined the Coca-Cola company where she has led Coca-Cola youth recruitment, innovation, Coca-Cola Choice Portfolio, AHA and Vitaminwater. She enjoys spending time with her family, riding her Peloton, growing plants, and testing new recipes. Her superpowers include bringing joy to consumers, uncovering the root problem, and having fun with team.

Jenn took the helm at Dragon Army four years ago to drive the company’s growth. Since, Dragon Army has tripled in employees and doubled in revenue.
Jenn brings 20 years of mobile, digital, social and brand-building experience with her. A proven leader, she's had success in building digital product solutions, campaigns and activations for the world’s biggest brands across a variety of industries such as Nike, E*Trade, The Coca-Cola Company, McDonald’s, Cox, Chick-fil-A, BMW and WarnerMedia.
Fun Fact:

Before a career in digital marketing, Jenn trained as a professional dancer and toured nationally and internationally with several major dance companies and performers.

Jazmyn Williams is the creative force behind The Honey Pot Company's brand building. As the Director of Brand Marketing, she leads awareness and trial initiatives, from strategic brand partnerships to community events, and the conversion driving strategy for all retail marketing. Her previous experience includes brand management and multicultural marketing at The Coca-Cola Company, and diversity recruitment marketing at Meta.

Jazmyn received her MBA from Emory's Goizueta Business School and has called Atlanta home for the past decade. Outside of her professional pursuits, Jazmyn is a dedicated mom, attending kids' birthday parties with her two daughters on most weekends. She also enjoys exploring Atlanta's vibrant food scene with her husband and going on long walks with her pit bull Rosemary.

Moderated by: Trey Toler

Host or Publisher Fuse - Formerly AIMA