Further | Grocery run with Whole Foods Market Austin - February 2025

What do you get when you combine brand founders, retail buyers, and Startup CPG? Grocery Run - a U.S. tour to get inside the mind of local retail buyers - all tailored to Startup CPG’s community.

First up: AUSTIN! We’re bringing Whole Foods buyers to you for our first-ever Grocery Run in partnership with our Further* initiative - Further brings opportunities, visibility, and support for female-founded CPG product brands, exclusive to our Startup CPG community.

Founders, have you ever wondered:

• What does it take to get into retail stores?
• Once your brand is in stores, how can you keep it there?
• How do retailers identify new brands for their shelves?

MORE!

Come meet these members of the Whole Foods team:

• Alyssa Vescio, Senior Vice President Merchandising
• Casey Gaston, Executive Leader | Local and Emerging Brands
• Caroline Freedman – Leader of WFM lending program
• Whitney Herrera - Principal Category Merchant - Functional Snacks

This is an unreal opportunity for CPG female founders to meet each other - and buyers specific to their region!

Sampling brands to be announced.

Ladies, come with your questions, business cards, curiosity, and get ready to graze on each other’s samples - we can’t wait to meet you!

*This event is open to female founders manufacturing CPG products. Retailers,media and investors are allowed.

Startup CPG is the national network for emerging brands working toward a better food system. If you’re not already in our Slack channel, you’re missing out on meeting over 25,000 new friends! Join today!

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