Further | Grocery run with Whole Foods Market Austin - February 2025

Schedule

Wed Feb 05 2025 at 06:30 pm to 09:30 pm

UTC-06:00

Location

SXSW Center | Austin, TX

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Grocery Run is a national event series connecting relevant retailers to emerging brands. CPG Female Founders, join us in Austin!
About this Event

What do you get when you combine brand founders, retail buyers, and Startup CPG? Grocery Run - a U.S. tour to get inside the mind of local retail buyers - all tailored to Startup CPG’s community.


First up: AUSTIN! We’re bringing Whole Foods buyers to you for our first-ever Grocery Run in partnership with our Further* initiative - Further brings opportunities, visibility, and support for female-founded CPG product brands, exclusive to our Startup CPG community.


Founders, have you ever wondered:

  • What does it take to get into retail stores?
  • Once your brand is in stores, how can you keep it there?
  • How do retailers identify new brands for their shelves?

MORE!


Come meet these members of the Whole Foods team:

  • Alyssa Vescio, Senior Vice President Merchandising
  • Casey Gaston, Executive Leader | Local and Emerging Brands
  • Caroline Freedman – Leader of WFM lending program
  • Whitney Herrera - Principal Category Merchant - Functional Snacks


This is an unreal opportunity for CPG female founders to meet each other - and buyers specific to their region!


Sampling brands to be announced.


Ladies, come with your questions, business cards, curiosity, and get ready to graze on each other’s samples - we can’t wait to meet you!


*This event is open to female founders manufacturing CPG products. Retailers,media and investors are allowed.




About Startup CPG


Startup CPG is the national network for emerging brands working toward a better food system. If you’re not already in our Slack channel, you’re missing out on meeting over 25,000 new friends! Join today!

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Where is it happening?

SXSW Center, 1400 Lavaca Street, Austin, United States

Event Location & Nearby Stays:

Startup CPG

Host or Publisher Startup CPG

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