FUJIFILM Workshop | Content Creation with Lorenz Yatco

Do you want to start creating content but don’t know where to begin? You’re told all you need is a story, a camera, and a tripod — but the reality is there’s a whole creative workflow behind the content that stands out online.

Join content creator Lorenz Yatco for a workshop at Fujifilm House of Photography Auckland, where he’ll break down the exact process he uses to create polished, engaging videos for social media and brand collaborations.

After arriving in New Zealand with just 1,200 followers, Lorenz built an audience of over 11k while securing brand partnerships around the world through a distinctive mix of lighting, storytelling, humour, and modern tech-inspired visuals.

In this workshop, Lorenz will take you behind the scenes of his full content creation workflow, from developing ideas and storyboards through to filming, editing, and publishing short-form videos designed to perform on social media. Working with Fujifilm X Series cameras including the X-S20 and X-M5, he’ll demonstrate how lighting, composition, sound, and camera choices can elevate even simple concepts into high-impact content.

You’ll learn:

• How to develop ideas and storyboards for short-form content

• Studio lighting techniques for cinematic, modern visuals

• Camera setups for social-ready video

• Filming techniques for reels, product shots, and storytelling

• Audio tips for professional-sounding content

• Editing workflows and publishing strategies to grow your reach

Whether you’re a content creator, photographer, small business owner, marketer, or simply curious about creating better content online, this workshop is designed to give you practical tools and creative confidence — no advanced experience required.

Refreshments and light catering included.

Lorenz Yatco (@studioyatco on Instagram) is a New Zealand-based tech and lifestyle creator known for authentic, story-driven content featuring cameras, gadgets, and desk setups. Backed by a sales engineering and photography background, he helps brands showcase products in a relatable, everyday setting.

Know what’s Happening Next — before everyone else does.

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Host or Publisher FUJIFILM NZ