From Visibility to Value: Using Social Media to Drive Business Growth

This interactive workshop is designed to help Chamber members cut through the noise around digital marketing and social media and gain practical clarity on how to show up online with confidence. Although framed around social media and digital visibility, the session is firmly business-first, with a clear focus on how online activity supports enquiries, sales and revenue — because visibility without commercial impact is of limited value to most businesses.

Rather than focusing on each individual platform and trends, the session helps participants understand how digital marketing works as a system, where social media fits within it, and how to use it in a way that feels manageable, purposeful and aligned with their business.

This is a practical, bring-your-laptop session, encouraging active participation, discussion and real-time application. Attendees will be guided to make decisions, test ideas and leave with clear actions they can implement immediately.

The session will cover:

1. What digital marketing really is (and what it isn’t)
2. The role of social media in building visibility, trust and connection
3. How to choose the right social platforms to bring in revenue for your business
4. How tools such as Canva and AI can save time and build confidence
5. Creating consistency through small, high-impact actions

Participants will be invited to:

1. Identify the most effective platform for their business
2. Create a ‘next steps’ plan
3. Explore practical ways to improve their digital presence without overwhelm

The workshop is suitable for SMEs, sole traders and organisations at all stages of digital confidence.

Participants will leave with greater clarity, increased confidence and practical next steps to grow revenue, feeling more equipped to engage with digital marketing and social media in a way that supports business growth rather than becoming another task on the to-do list.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Dumfries & Galloway Chamber of Commerce