From the Ground Up 2022 Conference

The 2022 Conference will be held the day before the Trade Show inside the PNE Hastings Room and is focused on expanding your growing B.C. food and beverage business through the following four topics:

1. Institutional Food Service - Market Entry at Every Phase
2. Funding your Expansion
3. Growing a Food Business at Every Stage - The Good, the Bad and the Ugly
4. The Fundraising Journey

This year we will be opening up 30 tickets to B.C. food and beverage processors that are not in the Trade Show and would like to participate in the Conference.

Included in your ticket are refreshments, lunch, all day parking, and the Conference guide book.

Schedule:

8:00 am - 8:30 am: Check-in

8:30 am - 9:00 am: Coffee & Networking

9:00 am - 9:30 am: Welcome & Introductions

• Good to Grow: Andrea Gray-Grant, Founder & CEO
• B.C. Ministry of Agriculture Food and Fisheries: Honorable Lana Popham, Minister
• BC Food and Beverage: Alisa Hutton, Chief Operating Officer
• Vancity: TBD

9:30 am - 10:30 am: Panel 1: Institutional Food Service - Market Entry at Every Phase

Facilitator: Ministry of Agriculture Food and Fisheries - Kristina Bouris, A/Senior Manager, Value Chain Innovation

Panelists:

• Simon Fraser University: Sid Mehta, Sr. Director, Ancillary Services
• University of British Columbia: David Speight, Executive Chef and Culinary Director
• Gordon Food Service: Maria Dalziel, BC Product Specialist
• Compass Group Canada: TBD

10:30 am - 11 am: Coffee Break and Networking

11:00 am to 12:00: Panel 2: Funding your Expansion

Facilitator: Spring: Keith Ippel, CEO and Co-Founder

Panelists:

• Vancity: TBD
• WeBC: Melanie Rupp, Senior Director, Loans & Advisory Services
• Fulmer & Company: Yuri Fulmer, Chairman and CEO

12:00 pm to 1:00 pm: Lunch Break

1:00 pm - 2:00 pm: Panel 3: Growing a Food Business at Every Stage - The Good, the Bad and the Ugly

Facilitator: British Columbia Institute of Technology: Rebecca Robertson, Product Commercialization and Food Safety Specialist

Panelists:

• Tayybeh Foods (early-emerging phase): Nihal Elwan, Founder and CEO
• Goodly Foods ( mid-emerging phase): Aart Schuurman Hess, CEO
• Big Mountain Foods (growth phase): Jasmine Byrne, President

2:00 pm - 2:15 pm: Short Break

2:15 pm - 3:00 pm: Final Discussion: The Fundraising Journey

Facilitator: BC Food and Beverage: James Donaldson, CEO

Panelists:

• Bucha Brew: Kara Sam, CEO and Founder
• FrontFundr: Jaime McNally, Director, Ventures

3:00 pm - 3:15 pm: Q&A and Closing Remarks

Host or Publisher Good to Grow