From Social Search to AI Summaries: The Future of Brand Visibility

Social algorithms, citations, and structured signals are becoming the new levers of trust and brand visibility. This session brings together experts across social, web, and search to show how they plan content that travels across feeds, earns citations, and surfaces in results as search behavior evolves. You’ll learn best practices for smarter content strategies and get practical–and technical–guidance to optimize for AI Overviews, answer engines, as well as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

Please note our new home base at Improving in Uptown. There is a large lot available for parking + street parking for overflow.

About the presenters:

is the co-founder and president of Hiper, a digital marketing agency that helps national brands and nonprofits scale their local marketing efforts. With 15+ years across social, digital, and franchise operations, she builds ecosystems that connect national strategy to local execution. Her work advising CMOs on social media brand governance for multi-location brands has helped organizations improve discoverability, build community, and tie social media to results.

leads the studio at Tempo, partnering with teams to plan and deliver high-performing websites and digital products. With 20 years of experience spanning startups through enterprise-scale initiatives, he guides clients from strategy to launch—aligning stakeholders, shaping the approach, and ensuring the work is built to compete, operate, and grow.

is the founder of Double Consciousness Media, a technical SEO and digital strategy consultancy focused on building scalable, search-ready infrastructure for growing brands. With a background spanning enterprise SEO, programmatic media. James specializes in technical hygiene—using tools like Google Search Console to diagnose indexation issues, performance bottlenecks, and visibility gaps that quietly limit growth. His work bridges strategy and implementation, helping teams move from “data available” to “decisions made.”

8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)

8:25 am - Welcome/Announcements

8:30 am - Presentation

Know what’s Happening Next — before everyone else does.

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Host or Publisher Social Media Breakfast - Minneapolis/St. Paul