From salesperson to trusted advisor: A workshop for strategic selling

Many sales professionals fall into the trap of working in silos, focusing solely on closing deals rather than building deep, consultative relationships. However, the most successful salespeople position themselves as strategic partners—trusted advisors who help clients navigate challenges, uncover new opportunities, and drive long-term value.

This workshop is designed to help sales professionals break free from a transactional mindset and cultivate the skills needed to become indispensable business partners to their clients.

Attendees will learn:

• Act as a trusted advisor, providing insights and solutions beyond immediate sales.
• Build a reputation that fosters client loyalty and leads to repeat business.
• Shift from reactive, tactical selling to proactive, strategic partnership.
• Guide clients to explore new perspectives and approaches that create lasting impact.

This is an in-person workshop and lunch will be provided. Space is limited and registration closes at 10:00 AM on Monday, April 28.

AGENDA

11:30-11:45 AM: Check in, grab lunch

11:45 AM - 12:45 PM: Workshop

12:45-1:00 PM: Q&A

ABOUT THE SPEAKER

Herb Escher started his career with Dale Carnegie in 2003. He quickly moved up the ladder from Sales Coordinator to Performance Consultant, Sales Manager, VP of Development Rochester, Vice President of Dale Carnegie Chicago. Currently, Herb is serving as the President of Dale Carnegie of Western and Central NY, Long Island and the Greater Boston Areas.

His career has had national and international recognition: Rookie of the Year, $300,000 Club in 2005 and 2006, held the top 10 ranking of all Dale Carnegie Sales Consultants and second as a Sales Leader, globally. Herb was recognized as one of Rochester, New York’s “Forty under 40 Award” in the year 2015.

Within Dale Carnegie, Herb has partnered and served reputable companies such as Wegmans, Motorola Solutions, Transunion, Hendrickson International, Rochester Institute of Technology, The Simon School of Business, University of Missouri System, ConServe-ARM, and many more.

Herb has served on many boards, and committees within the Rochester area, such as Latino Leadership Development Program with United Way, American Heart Associations Board, Leadership Rochester Board Member, and Founding Board Member of NSHMBA Upstate NY Chapter.

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