From meh to memorable: Crafting messages that stick

Matt Hodkinson

CEO and Founder

Total Growth Ownership

Speaker info:

Matt Hodkinson is the Founder and Chief MEHscapologist at Total Growth Ownership (TGO). With over 13 years of experience, Matt has directly worked with more than 250 B2B companies, helping them achieve standout market positions and enhanced marketing potential without the need for high-volume content production.

Linkedin | B2B Speaker Page | Birmingham Expo

Session Description:

Explore the psychology behind memorable messaging and how B2B companies can leverage these principles for lasting impact. Drawing from extensive research and real-world applications, this session will delve into the key elements that make messages unforgettable. Attendees will learn about the importance of differentiation, the risks of over-reliance on emotional appeals, and the strategic balance between rational argument and emotional connection. By understanding these concepts, B2B companies can craft messages that not only capture attention but also resonate deeply with their target audience, leading to improved marketing outcomes and stronger client relationships.

Linkedin | B2B Speaker Page | Birmingham Expo

To understand the best fit for your business, take advantage of our discounts, or for more information, please get in touch with the below Directors

Abhishek Tripathi | +44 7405 075238 | [email protected]

Nagendra Mishra | +44 7913 027482 | [email protected]

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B2B Growth Expo stands at the vanguard of global business events, a must-attend for savvy leaders seeking powerful exchanges, transformative ideas, and game-changing practices. Born in 2013, B2B Growth Expo has become an essential fulcrum of worldwide business collaboration. We've masterminded over 30 high-impact events in the past decade, igniting growth, innovation, and cross-border partnerships. We are more than an expo - we are an evolutionary platform for SMEs and large enterprises alike.

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