From Local to Legendary: The Irish Brands Scaling Beyond Borders

The domestic economy in Ireland grew by over 4% in 2025 - in spite of economic uncertainties the domestic economy in Ireland has proven its resilience. Join us as we discuss and celebrate the unique culture of Irish business.

Conor O' Donovan (Head of Startup Ireland in Enterprise Ireland) will set the scene and discuss the current state of the domestic economy and Enterprise Ireland's plans for the future.

Nex,t we will hear two case studies of successful Irish businesses and how they grew from local businesses to exporting on the international stage. Diarmuid Mc Sweeney (previous co-founder and chief marketing officer Gym+ Coffee) will discuss the evolution of his company and he will be followed by Laura Smith previously from Strong Roots.

The panel will share their perspectives on:

• Culture of Irish business
• Defining moments of business growth
• The role marketing played in business acceleration

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Host or Publisher Marketing Society of Ireland