From Lab to Market: Commercializing Your Life Science Product
About this Event
Join the Henry Ford + MSU Innovation Hub and MJ Hymes, President and Managing Partner of i5 BioPartners, for a practical lunch & learn working session on the core elements of life science commercialization. MJ will walk through frameworks founders can start applying right away, with a focus on life science tools and technologies and diagnostics, and how the same principles carry over to medical devices and digital health.
This session will include:
- How to define your Ideal Customer Profile (ICP) and prioritize the segments most likely to adopt first
- How to identify and engage key opinion leaders (KOLs) and build an advisory board that strengthens credibility and opens doors
- How to build a go-to-market strategy that aligns product, pricing, channels and messaging to your customer
- Commercialization lessons from life science tools and diagnostics, and how they apply to medical devices and digital health
- Time for Q&A and networking
- Complimentary lunch
Whether you’re a founder, researcher or early-stage team developing a tool, diagnostic, device or digital health solution, you’ll leave with a clearer commercialization roadmap and concrete next steps.
SCALE-UP! SESSIONS
Scale-Up! Sessions is a recurring educational series presented by the Henry Ford + MSU Innovation Hub, offering practical guidance for healthcare entrepreneurs. Through expert-led workshops, presentations, and networking events, founders gain insights into topics such as clinical validation, commercialization, market access, reimbursement, venture investment, and strategic healthcare partnerships that help accelerate the development and adoption of innovative healthcare solutions.
ABOUT THE ORGANIZER
The Henry Ford + MSU Innovation Hub brings together the strengths of Henry Ford Innovations and the MSU Research Foundation to help healthcare innovators move promising technologies from concept to real-world adoption. By combining clinical expertise, entrepreneurial support, venture investment, and market-access partnerships, the Innovation Hub helps founders validate solutions, navigate complex healthcare environments, and accelerate commercialization.
PARKING INFORMATION & DIRECTIONS
This event will take place at The Mezz - Floor 2 of Michigan Central Station.
Please park in the Bagley Mobility Hub, 1501 Wabash Street. Parking is $5 for the first 30 minutes, with a $15 daily flat rate.
Enter Michigan Central from the East Entrance off 15th Street and check-in with the Front Desk at the east entry when you arrive. There is a free shuttle from Bagley Mobility Hub Welcome Center on the First Floor to the East Entry of Michigan Central.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
