From First Sale to Successful Exit: The Power of Your Board

Join us for an exclusive and candid fireside chat where two prominent local founders pull back the curtain on the startup lifecycle.
About this Event

Entrepreneurs & Advisors: From Fundraising to Sales—Unlocking the Power of Your Board

Event Overview

Join us for an exclusive and candid fireside chat where two prominent local founders pull back the curtain on the startup lifecycle. From the thrill of securing that first investment check to the harsh realities of epic disasters, our speakers will share their unvarnished journeys through startup creation, rapid growth, and successful exits.

Beyond their personal stories, this session dives deep into the strategic advantage of mentorship. You will learn exactly how to extract massive value from your advisory teams, bridge the gap between founders and boards, and leverage the power of the local tech ecosystem.

What We Will Cover

• The Startup Genesis: A firsthand retelling of the early days—landing that elusive first sale and securing the initial investment check.
• Advisory 101 (Radical Transparency): Why you must tell your advisors the absolute truth. Learn why sugarcoating your metrics and challenges is the fastest way to fail.
• The Advisory Gap: Diagnosing why your board isn’t doing enough for your company, and the actionable steps to fix it.
• Robert's Expertise: Doing business with the Gov't - Experience and Connections Help
• Mastering the Network: How to navigate "the warm intro" and keep the excitement and momentum alive during long fundraising or sales cycles.
• Navigating Pitfalls: The most common, critical mistakes founders make (and how to avoid them).
• Strengthening Orlando: An open discussion on how our local entrepreneurial community can better collaborate, support, and elevate one another.

Meet the Speakers

Joel Martin Co-Founder & CRO, Trillboards Joel Martin is a dynamic tech executive, sales leader, and prolific startup advisor specializing in programmatic advertising, experiential technology, and go-to-market (GTM) strategy. He currently serves as the Co-Founder and Chief Revenue Officer of Trillboards, a Google San Francisco incubator alum disrupting the Digital Out-of-Home (DOOH) advertising market. Joel’s entrepreneurial journey began right out of college when he secured the North American rights for Malaguti Moto—then the third-largest moped manufacturer globally. After setting up a massive US dealer network and selling thousands of motor vehicles and replacement parts, he transitioned into technology sales in 2013, spending the last decade scaling high-growth ventures across the tech and entertainment sectors.

As a highly sought-after board advisor and GTM strategist, Joel has consulted for and served on the boards of numerous tech startups, including ViewStub, CodeFirm, Nickelytics / Robot.com, Ottonomy.io, Brightbox, RentMount, NuEyes, Luxer One, Terraboost, Hypervsn, Glisner, Aisleworx Media, Swiftmile, ExperiHaus. He currently advises two African American led startups including Wrth.It and HelloOh.io

LinkedIn: https://www.linkedin.com/in/joelmartintheexpomaven/

Robert "Bobby" Torres Entrepreneur, Founder & Growth Consultant Robert "Bobby" Torres is a visionary entrepreneur, product manager, and business growth consultant based in Orlando, Florida. Known for operating at the cutting edge of next-generation technology, Bobby has a rich history of building and scaling companies within the Florida tech ecosystem, spanning ventures from 302 Interactive to Motherlode. Throughout his career, he has built a formidable reputation for securing multi-million-dollar government and enterprise contracts, expertly navigating complex RFP responses, and designing innovative brand architectures for interactive media products. Robert has worked with some of the biggest names in the entertainment field across Central Florida including Steamroller Technologies and most of our well known Amusement Parks.

Beyond his executive leadership, Bobby is a deeply dedicated community advocate. He frequently collaborates with local educational institutions, including Full Sail University, to mentor, cultivate, and launch emerging talent in game development and software engineering. LinkedIn: https://www.linkedin.com/in/rrtorres/

Featured Websites & Resources

• Trillboards: https://www.Trillboards.com
• Motherlode: https://motherlode.space/
• Good Game Devs: https://www.goodgamedevs.com/
• Terasynth: https://www.linkedin.com/company/terasynth/
• Wrth: https://wrth.it/
• HelloOh: https://hellooh.io/
• MSA Tech Advisors: