From Discovery to Validation: Master Your Customer Strategy [In-Person]

Name: From Discovery to Validation: Master Your Customer Strategy [In-Person]
Start: 2026-12-09T17:00:00-05:00
End: 2026-12-09T19:00:00-05:00
Location: Baruch College Lawrence N. Field Center for Entrepreneurship

Schedule

Wed Dec 09 2026 at 05:00 pm to 07:00 pm

UTC-05:00

Location

Baruch College Lawrence N. Field Center for Entrepreneurship | New York, NY

Before logos, websites, or funding—know who your customer is and what they actually need.
About this Event

Join us for a free 2-part training event hosted by the Midtown Manhattan SBDC at Baruch College. This series will guide you through the essential steps of building a customer-focused business. Don't miss this opportunity to refine your strategy and boost your entrepreneurial success!

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Custumer discovery and validation are two fundamental processes for entrepreneurs at the beginning of their venture journey. Both processes are iterative and focus on learning from customers to refine the business idea.

Customer Discovery focuses on identifying potential customers and understanding their needs and problems. It involves getting out of the building and engaging directly with potential customers. This phase aims to test the assumptions about the problem entrepreneurs are solving and the customer segments they are targeting. The tool used is this phase is the Business Model Canvas.
Customer Validation is the next step after customer discovery. In this phase, entrepreneurs test whether their proposed solution meets the identified needs of customers. It involves getting early customers to validate that they are willing to pay for the solution. This phase seeks to prove that the business model is scalable, laying the foundation for a repeatable and profitable sales process. The tool used is this phase is the Sales Roadmap.

Location:

Lawrence N. Field Center for Entrepreneurship, Baruch College

55 Lexington Ave, Suite 2-140, New York, NY 10010

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ABOUT US

The Midtown Manhattan SBDC, hosted by Baruch College, is part of the New York SBDC network—a small business assistance organization facilitated by state and federal partnerships.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full funding disclosures available here

Note: We collect basic business details and demographic data in our registration process to help the NYSBDC and SBA better serve all the people of New York.

Questions? Contact [email protected]