From Data to Decisions: Turning Insights into Powerful Action Plans

An AMA Baltimore Professional Development Workshop

Today’s marketers face an unprecedented abundance of consumer data from digital behaviors and social sentiment to real-time reactions in a constantly shifting global marketplace. Yet, success in this business environment isn’t about collecting more data; instead, it’s about uncovering the right insights and using them to tell stories that move brands and inspire action.

As one strategist reminds us: “Great ideas aren’t driven by creative alone.They come from good strategy — and good strategy comes from great insights.” (KAH 2025)

In a world where insight is the new creative edge, marketers who can see customers deeply and act boldly will define the next generation of marketing leadership.

Join us for a high-energy, hands-on workshop designed exclusively for the AMA community who want to sharpen their analytical confidence, strengthen storytelling skills, and turn everyday data into extraordinary insights that shape brand experiences, marketing strategy, and innovation.

Before the session, attendees will complete an individual assessment of analytical and insight generation skills, designed to provide a quick, human-centered snapshot of how you approach data, interpret human behavior, and transform findings into strategy. Think of it as a mirror, not a test.

What to Expect

• Dynamic Host & Insight Leaders – Learn from seasoned marketing strategists who will share proven practices for reimagining the modern marketing playbook.
• Inspirational Spotlight Talk – Discover how real-world campaigns turn data into story-driven creativity and customer impact.
• Interactive Breakout Sessions – Engage in collaborative challenges that transform data into actionable insights for growth and engagement.
• Analytical and Insight Profile – Receive personalized feedback on your mindset, analytical instincts, and strategic thinking agility for understanding how you perceive and treat market or customer data.

Key Takeaways

• Recognize emerging consumer and cultural trends shaping the future of marketing.
• Strengthen your ability to translate analytics into strategy, innovation, and brand impact.
• Confidently explain what the data means - not just what it says.
• Apply collaborative problem-solving to real marketing challenges.
• Build meaningful connections with insight-driven professionals across industries.
• Spot patterns and decode what they mean for your brand’s growth and differentiation.
• Turn dashboards into stories that influence decisions.

Many thanks to our event partner, !

Event Details

Thursday, April 23, 2026 | 5:30 – 8:00 pm

Junior Achievement of Central Maryland | 1725 Twin Springs Road | Baltimore, MD 21227

Discounted early-bird ticket prices for members, non-members, and students are good now through March 16, 2026.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Who Should Attend: Marketing professionals of all experience levels eager to grow as confident analysts, storytellers, and strategists.

Keynote Speaker

Robert Long

Former Chief R&D & Innovation Officer at Kimberly-Clark and the Coca-Cola Company
Robert Long recently retired from the position of Chief Research and Development Officer at Kimberly-Clark Corporation and currently serves on the Board of Trustees at Princeton University. As Chief Research and Development Officer at Kimberly-Clark, Robert held global responsibility for the company’s research and development, quality, regulatory, and compliance functions. He led efforts to identify and advance technical innovations that strengthened and elevated the company’s portfolio of trusted brands.

Robert brings extensive experience in the consumer-packaged goods industry, having joined Kimberly-Clark in 2021 after a distinguished career at The Coca-Cola Company. There, he held several senior leadership roles, including R&D Leader for Japan; R&D, Quality, Regulatory, and Sustainability Leader for North America; and Chief Innovation Officer for the Enterprise. He started his career at Procter & Gamble, working across detergents, cosmetics, paper products, and coffee. His tenure included five years in Venezuela managing detergent innovation across Latin America, and three years in Germany leading feminine care product development for Europe, the Middle East, and Africa.

Robert attended Princeton University, graduating with a degree in Chemical Engineering, and obtained an MBA in Finance from Xavier University of Ohio.

Meet the Insights Experts & Workshop Hosts

Khary Y. Campbell

Vice President, Consumer Research & Insights (Enterprise Business Intelligence), Comcast
Khary Campbell is a strategy, insights, and analytics executive with global experience driving innovation and growth for leading organizations such as General Mills, L’Oreal and Comcast. With a 20+ year career that started on the agency side and working across various industries, the insights generated by him and his teams have powered over $2Bn in lifetime sales from new product innovation alone.

A lover of hip hop and urban culture, Khary was previously the co-founder of a multimedia company that produced Scheme Magazine and live event activations. Khary holds an MBA from NYU Stern, an Executive MBA Certificate from Melbourne Business School, and a BS in Marketing from Temple University. Certified in Design Thinking and Data Engineering, Khary Campbell is recognized for fostering collaboration, innovation, and strategic impact.

A proud resident of Philadelphia, Khary enjoys spending time with his son, traveling to new countries and listening to music (preferably very loud).

Ramesh Moorthy

Senior Director, Global Strategic Growth Management, McCormick & Company
Ramesh Moorthy leads Strategic Growth Management within the Global Marketing organization, helping McCormick drive business growth by maximizing return on media and in-store investment. His responsibilities globally include marketing effectiveness measurement, sales performance analysis, analytics automation and streamlining, as well as a range of other advanced analytics. Specific capability areas include marketing mix modeling, revenue growth management, and consumption forecasting.

Ramesh holds Bachelor of Science degrees from the University of Michigan in Mechanical Engineering and Cellular & Molecular Biology. Prior to joining McCormick, he worked for Procter and Gamble in Supply Chain/Manufacturing and Consumer & Market Knowledge (Insights & Analytics), as well as a Market Research consultant. He is on the Senior Leadership Team of McCormick’s Asian Diversity Group and also on the board of Cylburn Arboretum Friends, a local green space in Baltimore City. Ramesh lives in Baltimore, MD with his wife, daughter, and son.

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