From AI Noise to Shared Strategy: Building an Agency/In-House Gameplan 2026

As search continues to evolve and generative AI reshapes how consumers discover, evaluate, and engage with brands, marketing leaders and agencies are facing the same challenge: how do we turn constant change into a clear, shared plan for success?

Location:

7505 Metro Blvd

Edina, MN 55439

Suite: First Floor Community Room

Drinks & Snacks, provided by Camp Digital.

Schedule:

5:00 - 5:30 | Networking

5:30 - 6:30 | Panel Discussion

6:30 - 7:00 | Networking

Cost:

MnSearch Members: Free (with Promo code)

Non-Members: $10.00 + EventBrite fees

Parking:

Free parking in both the North and South lots.

Panel Details:

In this session, Katie Donovan from Camp Digital will walk through key takeaways from Google and Microsoft, unpacking what recent updates in search and generative AI actually mean for marketers as we kick off 2026. Rather than focusing on hype or speculation, this presentation will ground attendees in what’s changing, what’s stabilizing, and where teams should be paying attention now.

Following the platform insights, the conversation will shift to execution and partnership. Katie will be joined by Jess Jimoh, CMO of Bonfe & Holistic Leadership Coach, representing the in-house marketing perspective. Together, they’ll discuss how agencies and client teams can work more closely to translate AI-driven change into realistic strategies, aligned goals, and measurable outcomes.

This session will focus on:

• Turning search and generative AI insights into an actionable game plan
• Setting clear goals and expectations amid rapid platform change
• Navigating “shiny object” pressure while staying grounded in business impact
• Defining what a successful agency–client partnership looks like in 2026 while navigating the changing landscape together

Designed for marketing leaders, agency leaders, and senior practitioners, this session offers a candid, collaborative look at how shared strategy — not just new technology — drives results in an evolving search landscape.

Know what’s Happening Next — before everyone else does.

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Host or Publisher MnSearch - Minnesota Search Engine Marketing Assoc