Fragmentation to Focus: What a Hospital Rebrand Revealed About Integration

Join us in person at The Royal for an exclusive session with Andrea MacLean, Director of Communications and Community Engagement. Together, we will explore the complex journey from organizational fragmentation to focused unity, using the hospital’s recent rebrand as a live case study.

This session moves beyond visual identity to uncover how a rebranding strategy can expose gaps in integration and provide a roadmap for closing them.

Key Learning Outcomes: Attendees will leave with insights covering:

• Healthcare Communications: Learn how to navigate the complex narrative of internal change while maintaining trust with external communities and patients.
• Branding: Understand the difference between visual identity and brand culture, and how to use the latter to unite fragmented departments.
• Strategic Alignment: Discover how to move communications from a support function to a strategic driver that directly influences organizational integration.
• Public Relations: Gain techniques for managing stakeholder expectations and shaping public perception during high-stakes organizational shifts.

Networking & Social The conversation doesn’t end when the presentation stops. We invite all attendees to join us immediately following the talk for light drinks and social mingling. This is a great opportunity to connect with peers, discuss the presentation, and expand your professional network in a relaxed setting.

Event Details:

• Speaker: Andrea MacLean, Director of Communications and Community Engagement
• Location: The Royal Hospital, Administration boardroom, 2nd floor, The Royal tower, 1145 Carling Ave. Parking is available in the front main lot, ring road or visitor's lot.
• Date: April 23rd, 2026
• Time: 6:30 PM

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