Founders Lounge: How to Build Trust, Authority & Clients Through Podcasting
About this Event
How to Turn Your Expertise Into Influence, Authority & Clients
Featuring Candace Wilson
BBC Producer | Founder, Your Podcast Producer
Most founders know they need to be visible.
Few know how to become trusted.
The difference? Trust is what drives referrals, opportunities, partnerships, and sales.
This month at Founders Lounge, we're joined by Candace Wilson, a former BBC Radio 4, LBC, Virgin Radio UK and Comedy Central producer who now helps entrepreneurs, founders and business leaders build authority through podcasting.
In a world of endless content, podcasting remains one of the few channels where people willingly spend 30, 40 or even 50 minutes listening to your ideas with minimal distractions. That level of attention creates something every founder wants but few achieve:
Trust.
And trust converts.
You'll Discover
🎙️ Why reach and trust are completely different — and why trust wins business
🎙️ How successful founders use podcasting to position themselves as industry authorities
🎙️ The five commercial outcomes of a strategic podcast, including:
- Stronger client relationships
- Shorter sales cycles
- Increased credibility
- Better quality leads
- Content that continues working long after it's created
The realities of podcasting:
- Time commitment
- Investment
- What to outsource
- What to keep in-house
Whether podcasting is actually right for your business and where to start if it is
Who Should Attend?
✅ Founders
✅ Entrepreneurs
✅ Consultants
✅ Coaches
✅ Business Owners
✅ Professionals & Thought Leaders
✅ Anyone looking to increase their visibility, credibility and influence
Meet Our Speaker
Candace Wilson is the Founder of Your Podcast Producer, a podcast consultancy and production company helping entrepreneurs, founders and brands create professional podcasts that build authority and drive growth.
With more than a decade of experience producing programmes for BBC Radio 4, LBC, Virgin Radio UK and Comedy Central, Candace brings broadcast-level storytelling expertise to businesses looking to stand out in a crowded market.
Why Founders Lounge?
Founders Lounge is where ambitious founders, entrepreneurs, creators and innovators come together to learn, connect and grow.
No sales pitches.
Just practical insights, meaningful conversations and valuable connections.
Limited Places Available
If you're serious about building your profile, attracting opportunities and growing your business, secure your place today.
Supported By Partners Who Believe In Building Stronger Ecosystems
We're proud to work with organisations committed to supporting entrepreneurship, innovation and business growth.
Interested in partnering with us?
We welcome sponsors, ecosystem partners and organisations looking to connect with founders, entrepreneurs and business leaders.
📩 Contact: [email protected]
Where is it happening?
Event Location & Nearby Stays:
GBP 16.91 to GBP 19.99
