Founder-led Sales: Win Customers, Drive Revenue (without a sales team)

Description:

A founder-led sales engine is the fastest way to validate your product, win early customers, and prove real traction.

This workshop gives founders a practical, no-fluff system for identifying the right customers, crafting messages that resonate, and starting conversations that convert.

You’ll learn how to shift from “pitching features” to solving real problems, run confident sales conversations, and create a repeatable weekly cadence that drives revenue.

Perfect for all early-stage founders who know they need to sell—but want a clear, simple path to doing it well.

• Why founders must be the first and best salesperson
• How to define your ideal customer and their real pain
• A simple messaging formula that stops feature‑dumping
• How to run natural sales conversations that lead to next steps
• A weekly outreach cadence you can start immediately

• A clear ICP + pain statement
• Messaging that resonates
• Outreach templates
• A repeatable sales rhythm that builds revenueThis event is jointly sponsored by StarterStudio and BOT.

This event is jointly sponsored by StarterStudio and BOT.

📣 Please arrive a few minutes early to allow for parking and walking to the Tech Hub from the parking lot—the workshop will start promptly at 6:00 PM.

📣 NOTE: Do NOT park in any of the lots next to the building or across the street, you will be towed.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Bob Reed