Follow Your Brand Compass: Navigating the Heart of Your Vision

Schedule

Sat Jun 20 2026 at 11:00 am to 01:00 pm

UTC-04:00
Location

Institute for Contemporary Art at Virginia Commonwealth University | Richmond, VA

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This interactive workshop invites you to think deeply and build the foundation of your brand.
About this Event

The brands that we connect with are so much more than a logo. A thoughtful brand is formed with clarity and intention, shaped by its mission, vision, values, and personality. Every brand has an origin story that has shaped the visuals that we resonate with. Whether you’re building a product, service, personal brand, or something else entirely, every business has a brand compass that guides your journey. Join me in this interactive workshop where we reflect on and discover the core of your brand that will help you to develop a deep connection with your audience. Together, we’ll develop a brand that feels aligned, consistent, and authentic.


Agenda
Introduction

Info: We start by embarking on a journey to understand the foundations of your brand and why brand development is crucial.


Mission

Info: We explore your "why." What are the motivations that lay beneath the surface of your brand?


Vision

Info: We consider your vision for the future. Ultimately, what would you have to accomplish to feel successful?


Values

Info: We determine the core of who you are. What guides you in how you make decisions?


Voice/Personality

Info: We analyze your communication style. How do you express your brand to engage and connect with your target audience?


Next Steps

Info: We review the progress that we made together and how you can stay connected to continue building your brand.


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Where is it happening?

Institute for Contemporary Art at Virginia Commonwealth University, 601 West Broad Street, Richmond, United States

Event Location & Nearby Stays:

Tickets

USD 0.00

Know what’s Happening Next — before everyone else does.
Siera Ashleigh & Design Thinking RVA
Host or PublisherSiera Ashleigh & Design Thinking RVA

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