Flex the Freelance: Your Unconventional Guide to Starting Your Own Business

What if you could turn your marketing skills into a business that fits your lifestyle? Whether you want to start a side hustle, become a consultant, or launch a full-fledged business, this session is for you. Terra L. Fletcher, award-winning entrepreneur and author of Flex the Freelance: An Unconventional Guide to Quit Your Day Job, will guide you through the essentials of starting and growing a marketing business that works for you.

In this engaging session, you’ll discover:

• How to identify your niche and define services that meet market
  demand.
• Steps to start your business without unnecessary overhead or risk.
• Practical strategies for building your brand, finding clients, and creating
  a steady revenue stream.
• Tips for balancing your business with other professional and personal
  priorities.

Whether you dream of a freelance gig, consulting role, or a part-time income boost, this session offers actionable insights and a clear roadmap to help you succeed. Join us to learn how to take control of your future and build a business that grows with you.

Location: Housework Collective - 161 S. 1st Avenue, 3rd Floor, Milwaukee, WI
11:30-12:00 Networking
12:00-12:45 Presentation

Terra L. Fletcher is an award-winning entrepreneur, author, and marketing expert with over 17 years of experience. As the author of Flex the Freelance: An Unconventional Guide to Quit Your Day Job, Terra helps marketers and other aspiring entrepreneurs turn their skills into thriving businesses—whether as freelancers, consultants, or side hustlers. A sought-after speaker at over 280 events, Terra is known for her actionable insights and straightforward strategies that empower audiences to take control of their careers and build successful, flexible businesses.

Host or Publisher AMA Milwaukee