Fit for Defence Premium Training: Strategy and Storytelling

Breaking into defence takes more than a good product. You need the right strategy, the right market position, and the right story.

Our next Fit for Defence Premium Training – Strategy and Storytelling is designed for Make UK Defence members, particularly those newer to the sector, who want to understand how to position themselves more effectively in the defence market.

Across this one-day session at Woodland Grange on 12 May, we’ll cover: how to assess your fit in the defence market; what buyers and supply chains are really looking for; where certification, assurance and readiness matter most; how to build a clearer, more credible defence narrative; and how to tailor your message for different audiences across MOD, primes and the wider supply chain.

Morning: Strategy with Steve Hill

Afternoon: Storytelling with Canny Comms

Please be aware that your name and company name will be shared with relevant event organisers for security and monitoring purposes. This information is necessary to ensure a safe and secure environment for all attendees. Thank you for your understanding.

Competition law compliance statement

Attendees are reminded that it is an offence under UK and EU competition law to use this meeting to collude in anticompetitive behaviour or to share or announce information that could influence the market behaviour of competitors. Amongst other things, attendees are required not to announce or signal price intentions or to attempt to influence the commercial policy of others.

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