First Party Data: Capture, Growth and Direct Mail
Schedule
Tue Mar 11 2025 at 09:00 am to 11:00 am
UTC+00:00Location
Duck & Waffle | London, EN
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About this Event
First Party Data: Capture, Growth and Direct Mail is the event you've been waiting for! Join us at Duck & Waffle for an exciting in-person gathering where we'll dive into all things related to first-party data. Learn how to capture valuable data, grow your business using this information, and explore the power of direct mail in today's digital age. Don't miss out on this opportunity to network, learn, and have a great time!
Agenda
🕑: 09:00 AM - 09:30 AM
Breakfast
Info: Choose from the Duck & Waffle breakfast menu: https://duckandwaffle.com/london/menu/
🕑: 09:30 AM - 10:00 AM
Data Capture Mastery
Info: We'll reveal how leading brands are capturing 40-60% more first-party data through innovative touchpoints. We want to demonstrate how to build a robust data foundation by implementing strategic email collection, progressive profiling, and loyalty programs that customers actually want to join.
🕑: 10:00 AM - 10:30 AM
Revenue Growth Acceleration
Info: This is how to transform raw data into revenue. We'll share sophisticated segmentation techniques that have helped our clients achieve 3-5x higher conversion rates. You'll learn how to identify high-value customer segments, predict purchase intent, and create personalized journeys that drive meaningful engagement.
🕑: 10:30 AM - 11:00 AM
The Direct Mail Renaissance
Info: In an increasingly digital world, programmatic direct mail is delivering extraordinary results. We'll share case studies of brands achieving 15-20% response rates by combining the emotional impact of physical mail with the precision of digital targeting. Learn how to integrate direct mail into your omnichannel strategy, automate triggers based on customer behaviour, and measure ROI with digital precision.
Where is it happening?
Duck & Waffle, 110 Bishopsgate, London, United KingdomEvent Location & Nearby Stays:
GBP 0.00
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