Fireside Chat with Laura Knebusch

We are excited to invite you to join us on Tuesday September 23d starting 6pm at Emory University's Goizueta Business School for a fireside chat with Laura Knebusch, P&G Alumna and SVP CPG Marketing and CX at Georgia-Pacific.

Laura will speak about Building Brands through Modern Marketing, and specifically how GP brands are doing it through consumer experience, data driven marketing and connecting with culture.

LOCATION

Emory University's Goizueta Business School (Conference room W525), 1300 Clifton Rd NE, Atlanta, GA, 30322

SCHEDULE

6.00pm to 6.30pm: Registration & Networking

6.30pm to 7.30pm: Presentation & Fireside Chat with Laura Knebusch

7.30pm to 8.30pm: Networking, Appetizers & Drinks

CONTRIBUTION

$25

RSVP REQUIRED

Save your spot on Eventbrite and don’t forget to add event to your calendar!

BRING A FRIEND OR PARTNER!

Event is open to non P&G-alumni. Feel free to bring a friend, colleague, or partner so they can also benefit from the session learning and networking.

ABOUT LAURA KNEBUSCH

Laura is an experienced business leader and marketer with a proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development, and passion for excellence. As Senior Vice President of Marketing and CX for Georgia-Pacific, Laura is responsible for transforming consumer’s relationships with Georgia-Pacific brands like Angel Soft, Dixie, Quilted Northern and Brawny by leveraging the power of purpose, data and technology. She has a team of experts in insights, media, creative, design, digital marketing, shopper marketing, MarTech, analytics and innovation to achieve this vision. She has been with Georgia-Pacific since 2008 in leadership roles in the marketing function and as General Manager of the Paper Towel and Napkins category. Prior to Georgia-Pacific, Laura was with Procter & Gamble working in the Personal Health Care division.

Laura received her undergraduate degree in Business from Wake Forest University and her Masters in Business Administration from Duke University Fuqua School of Business.

LinkedIn: https://www.linkedin.com/in/laura-knebusch-8887033

Twitter: @LKnebusch

Instagram: Wardlaura1

Host or Publisher P&G Alumni Atlanta Chapter