“Fine Pairings” Enhancing the Customer Experience Beyond Food & Drink

Chris Gillis, Manager of Applied Research Business Development at the Durham College Centre for Craft Beverage Innovation, will lead a talk on “Fine Pairings”—exploring how businesses can think beyond traditional food and drink pairings to enhance the overall customer experience.

The session will explore topics such as:

• Pairing products with environment, service, storytelling, and design

• Creating memorable, multi‑sensory customer experiences

• Applying experiential concepts across retail, hospitality, wellness, and service‑based businesses

The presentation will be followed by networking, providing an opportunity for attendees to connect and discuss how these concepts can be applied within their own businesses.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Invest Whitby