Financial Strategies for Startups

A five-part series focused on financial strategies for startups. The event will be hosted from 8-9:30 am and includes a continental breakfast. Attendees who attend all five sessions will receive a certification of completion.

The event will be hosted at Flywheel Coworking, 500 W. Fifth Street, Suite 800, Winston-Salem, NC 27101.

Guests can park in the visitor parking lot on the corner of 5th and Spruce. When you arrive at the lot, use the parking kiosk to call into the front desk. Hit "Help" and "Call for Assistance". Inform them that you are here for a meeting at Flywheel and they will raise the gate for you. Once you check in with security in the lobby, you can head up to the 8th floor.

Presented by Kelci McBean

Kelci McBean is a dedicated Business Banker and Branch Manager at PNC Bank, specializing in providing personalized financial solutions to small and mid-sized businesses. With over 8 years of experience in the banking industry with PNC, she has developed a strong expertise in helping entrepreneurs and business owners navigate the complexities of business finance. Their services include business loans, lines of credit, cash management solutions, and strategic financial advice tailored to each client’s unique needs.

She joined PNC Bank after earning a degree in Human Services. Her academic background, combined with hands-on experience, has equipped her with the knowledge and skills necessary to offer effective and sustainable financial solutions to her clients. She enjoys coaching, encouraging, and developing team members in the branch to reach their personal goals and succeed in their careers.

Known for her proactive and client-focused approach, she is committed to understanding the goals and challenges of the businesses they serve. She takes pride in her ability to build strong, long-lasting relationships which has made her a trusted partner to many clients across various industries. Her goal is to be persistent in responsiveness, expertise, and dedication to finding the right solutions to help businesses grow and succeed.

Outside of her professional role, she is actively involved in community initiatives, particularly those aimed at improving financial literacy and supporting local entrepreneurs. She has a 14-year-old daughter who loves all things music and Volleyball, which they enjoy together. She enjoys growing a garden in her yard year-round, as well as cooking and hosting her family and friends.

She is committed to delivering outstanding service, coupled with extensive knowledge of business banking, and is proud to be a trusted advisor as a PNC Branch & Business Center Manager.

Thursday, March 6, 2025
First Session - Small Business and Financial Emergencies

Key Takeaways

1. Understand the risks small businesses may face during a financial emergency.
2. Prepare for financial emergencies by creating a personalized plan.
3. Seek out and access resources provided specifically for small businesses.

Thursday, March 13, 2025
Second Session - Managing Cash Flow

Participants will learn and discuss how to

1. Describe the purpose of cash flow management in a start-up or small business.
2. Assess a cash flow cycle and make some cash flow projections.
3. Describe how a cash flow statement can help assess and improve the financial health of a startup.

Thursday, March 20, 2025
Third Session - Understanding Financial Statements

Key Takeaways

1. Understand the importance of financial statements for small business operations and strategy.
2. Recognize the uses of three common financial statements.
3. Learn what information is found in balance sheets, profit and loss statements and cash flow statements.

Thursday, March 27, 2025
Fourth Session - How Businesses Obtain Credit

Key Takeaways

1. Learn how small businesses build and maintain credit.
2. Explore how creditworthiness is measured for small businesses.
3. Examine the connection between personal and business credit.
4. Identify the documents you’ll need for small business credit applications.

Thursday, April 3, 2025
Fifth Session - Developing a Business Plan

Key Takeaways

1. Identify the importance of developing a strong business plan
2. Explore how to use a business plan
3. Review the key sections of a business plan

Host or Publisher Flywheel Coworking