Film & Video Directing: Vision and Craft

Schedule

Sat Feb 21 2026 at 09:00 am to 05:00 pm

UTC-07:00

Location

Boulder Chamber | Boulder, CO

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Learn how to be a great director from a working pro!
About this Event

The Boulder County Film Commission proudly presents:

Directing 101: Vision and Craft, taught by Andrea Nordgren

Whether you are new to directing and interested in fundamentals or you are an experienced director seeking to advance your craft and get inspired, we will cover the role and practice of director, including philosophies, processes, and purpose. You'll learn to examine and hone your point of view as well as tips and tools that you can incorporate in every stage of directing a project.

The landscape for commercial directing continues to change and old models won't necessarily work for the future. Learn what makes a great director as we explore vision, communication, technical and practical skills, craft, best practices, tools, and resources. Equip yourself to not only work as a director, but to differentiate yourself and create a positive practice.

Our focus will be geared toward directing for commercials, branded content, corporate, agency and brand-direct work. We may touch on directing for film such as shorts, features, narratives, and documentaries.

Major sections of the class include:

  • Developing your Voice as a Director
  • Pre-Production
  • Directing Talent
  • Set Communication and Leadership
  • Post and Finishing

While the class discussion may include AI, we will not be focusing on this nor equipping attendees with tools or resources related to artifical intelligence.

Class Size

To ensure a positive class experience, this class is limited to only 20 participants.

Taught By Industry Pros

This is a unique opportunity to learn practical skills from an award-winning director with over two decades of professional experience.

Beef Up Your Resumé

Each participant will receive a Certificate from the Boulder County Film Commission upon completion of the class.

Make Industry Connections through the Boulder County Film Commission

Meet and connect with leaders in the Colorado film/video industry who run successful businesses that hire and recommend crew throughout the year.

Prerequisites

This class is ideal for participants who currently work as associate producers, editors, production coordinators, camera department personnel, line producers, and others who want to grow into a director role. In addition, this class is a great fit if you've gone through a media studies program, perhaps with a focus on production, editing, or writing, and are looking to move into directing.

Cost

The class is $229 for a limited time. Please be aware that due to using Eventbrite, refunds are very difficult for us to process, so PLEASE be sure you definitely want to take the class before signing up and paying, as no refunds will be given.


About the Instructor:

Andrea Nordgren is a Colorado-based commercial and film director and owner of production company, Heroine Films. She has worked in advertising for 30 years, including brand-side, corporate, in agencies, and freelance as a director, producer, executive producer, and creative director. She has directed and produced commercials, branded content, narrative and documentary films, and experiential/events.

As a filmmaker, her visual approach to telling moving and inspiring stories is intimate, vibrant, and human. Her nomadic childhood shaped her into a highly agile creator with an intense curiosity about human behavior, a life-long wanderlust, and a passion for championing diverse communities, cultures, and causes. She has a degree in psychology and a background as a substance-abuse therapist, which elevate her natural ability to genuinely connect with people. While her roots began in docu-style storytelling and she is highly skilled in working with real people, she is experienced in the narrative space and loves working with professional talent. Andrea’s set style is frequently described as calm and collaborative. When not obsessed with prep or directing, she is likely hiking, running, or attending a film festival.

A persistent ally and activist for diversity, equity, and inclusion, she serves as an industry mentor and advocates for representation in front of and behind the lens. She is a member of Alliance for Women Directors and is Executive Producer on the 3% Movement team, a conference and community sparking positive change in representation in advertising and media.

In addition to her commercial and advertising work, she has directed and produced many short films and feature films, including: A Song for Imogene, a narrative feature currently on Amazon -Erased, a feature documentary on drug-facilitated sexual assault -Netflix promotion for Rez Ball, a LeBron James film by Sydney Freeland and Sterlin Harjo.

Brands she has worked with: FIFA, Eli Lilly, Samsung, Microsoft, Bleacher Report, HGTV, Wayfair, Food Network, McDonald’s, Chevrolet, IHG Hotels & Resorts, Marriott, Chipotle, Qdoba, Milwaukee Tool, Yamaha, IBM, Verizon, TED Talks, Northwestern Mutual, LPL Financial, Valley Health System, North Kansas City Hospital, Mercy Health, Owensboro Health, Stryker, Numotion, CSL Behring, Gilead Sciences, McCain, US Foods, Colorado State University, Lake Forest College, Concordia University, Alverno College, CNH Industrial, Case IH.

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COMMUNITY AGREEMENTS: By attending this event, all participants are expected to abide by these, BOULDER CHAMBER Community Agreements and Code of Conduct.

SUSTAINABLE COMMUTING: The BOULDER CHAMBER and Boulder Chamber Transportation Connections (BCTC) encourage you to use sustainable transportation options to get to Chamber events! Learn more about transportation options in Boulder and how BCTC can help employers encourage their employees to commute sustainably, on the BCTC website or by emailing us at . BCTC promotes transportation choices that are efficient & sustainable and enhance the Boulder community as a great place to live, work, & play.

PHOTO/VIDEO RELEASE: By attending this event, photographs and videos of the event and individuals will be public and possibly used on future marketing for the BOULDER CHAMBER and its associates.

NOTE: The opinions and information provided by the BOULDER CHAMBER event speakers are strictly those of the speakers. The BOULDER CHAMBER does not necessarily endorse their opinions and has not independently verified the information presented.


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Where is it happening?

Boulder Chamber, 2440 Pearl Street, Boulder, United States

Event Location & Nearby Stays:

Tickets

USD 229.00

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