Fiesta In The Desert
Advertisement
Dear Travel Advisors,
Join us as we celebrate the 21st Anniversary of Fiesta in the Desert, Arizona ASTA's premier travel advisor conference and one of the most anticipated industry events in the West.
In celebration of our 21st year, we are proud to present an elevated "Fiesta in the Desert" experience at the iconic Arizona Biltmore, The Jewel of the Desert. Over two and a half thoughtfully curated days, you'll enjoy premier educational sessions, engaging industry discussions, meaningful networking opportunities, and exclusive access to some of the world's most respected travel brands. Designed to inspire, educate, and connect, this year's conference promises a sophisticated and enriching experience befitting one of the travel industry's most anticipated events.
NEW FOR 2026!
Thursday, August 27, 2026
Kick off Fiesta in the Desert with a special bonus education session:
AI Marketing Demystified
Presented by: Kha Ly
Learn practical ways to incorporate Artificial Intelligence into your travel business, increase productivity, strengthen your marketing efforts, and stay ahead in an ever-evolving industry.
In addition, advisors arriving on Thursday and staying at the Arizona Biltmore are invited to enjoy an exclusive guided historical tour of the resort, exploring the rich history and architectural significance of this legendary resort.
Friday & Saturday Conference Program
August 28–29, 2026
Your conference registration includes:
Continental Breakfast
Educational Presentations
Supplier Workshops
Roundtable Discussions
Industry Updates
Networking Opportunities
Trade Show Marketplace
Hosted Luncheon
Prize Drawings
Closing Program & Sweet Ending Delight
Connect with fellow travel advisors, ASTA leaders, and top travel suppliers while gaining valuable insights to grow your business and better serve your clients.
Who May Attend?
This event is open exclusively to active travel advisors affiliated with recognized industry organizations including:
ASTA
ARC
IATA
CLIA
Verified Host Agency Programs
ASTA Members must provide their ASTA Membership Number during registration.
Location: Arizona Biltmore Hotel
Phoenix, Arizona
Experience one of America's most celebrated luxury resorts while networking with travel industry professionals from across the country.
A dedicated Fiesta in the Desert room block has been secured for attendees.
Room rates are subject to availability and may vary as inventory fills. We encourage attendees to make reservations early, as rates and availability are not guaranteed once the room block reaches capacity. Hotel booking details and reservation links can be accessed through the registration page and at the link provided here.
Rates are $165 single/double occupancy room per night plus tax & fees.
(NO RESORT FEES). https://obpyr9fbb.cc.rs6.net/tn.jsp?f=001B2lghJ2gRVOYSpXA8ZdV3qUNou7Elp_B5T7pUIe5oKeurGZUuQzTNk0ZdEvlPxnQoQyxIMVB-pD3tr5-z-to3zX73uiyq4W4J9lK4-NMXFz3geUnP5-cF3VhkxvlMGFh_cenFNFEQRRyVggmXpy8F09Uko95h9FJgdCq7z7qM5c=&c=7Yfh8BoGIr9PYkdthnSOO-vGgPS2Rq7SlmOYke5G4C3vqrBhSHL4Xw==&ch=YU_fkQWsk1vrtYH1Ff8q2nlUyjolS-Fkc9p8IDgEp2JbJYgrmKf0AA==
Registration Options
Thursday Special Education Session Only
August 27, 2026
ASTA Members: $85
Non-Members: $110
Full Conference Registration
August 28–29, 2026
ASTA Members: $125
Non-Members: $175
Your registration covers the full conference dates selected. No single-day conference discounts are available.
Important Registration Information
Registration fees are non-refundable and non-transferable.
ASTA Members must enter their membership number during registration.
Hotel accommodations are booked separately.
Space is limited and registration may close once capacity is reached.
Register Today
Registration Deadline: August 07, 2026
Reserve your place today and join travel professionals from across the industry as we celebrate 21 years of learning, networking, and building the future of travel together.
https://obpyr9fbb.cc.rs6.net/tn.jsp?f=001B2lghJ2gRVOYSpXA8ZdV3qUNou7Elp_B5T7pUIe5oKeurGZUuQzTNk0ZdEvlPxnQWBpmSFykJeFzNLjl8HIr5kmRKwfrUoQWh3UKY17bvh82gw1DEqBaeF7xk3bZqo2n1GaKDiLtkou6_KQ4vE2iVhFmvHYiRh8gaQnJUkaHPfE0tmwwZEFbmDWpEVt8AOti&c=7Yfh8BoGIr9PYkdthnSOO-vGgPS2Rq7SlmOYke5G4C3vqrBhSHL4Xw==&ch=YU_fkQWsk1vrtYH1Ff8q2nlUyjolS-Fkc9p8IDgEp2JbJYgrmKf0AA==
We look forward to welcoming you to the Arizona Biltmore for the 21st Anniversary of Fiesta in the Desert. Any questions or concerns please contact Leila Dada at 480-656-8796 (Call or Text) or email Claudia Goettig at [email protected]
Join or Renew:
Visit ASTA.org
Select Arizona as your chapter
Enter 26 FIESTA in the promotion code box at checkout
For any membership questions, contact ASTA directly:
📞 800.ASK.ASTA | 📧 [email protected]
On behalf of the AZ ASTA Chapter Board, our Executive Team, and our amazing volunteers, we are excited to welcome you to another unforgettable Fiesta in the Desert – full of learning, networking, and celebration.
We can’t wait to see you there!
Warmest regards,
Leila Dada, CTC, ECC, VTA, Arizona ASTA Chapter President
Executive Board Members:
Leila Dada, President
Olja Muursepp, Vice President
Claudia Goettig, Secretary
Laura C. Rodriguez, Treasurer
General Board Members:
Hope Wallace, ASTAPAC Chair
Angie Darro
Cheryl Jones
Joanne Hartley
Judy Kusserow
Melissa Yetter
Terry Yetter
Mark Torpey, CTC, Communications
Supplier Allied Chairs:
George Herrera, Visit Phoenix Tourism Manager
Kate Heath, Kensington Tours
Join us as we celebrate the 21st Anniversary of Fiesta in the Desert, Arizona ASTA's premier travel advisor conference and one of the most anticipated industry events in the West.
In celebration of our 21st year, we are proud to present an elevated "Fiesta in the Desert" experience at the iconic Arizona Biltmore, The Jewel of the Desert. Over two and a half thoughtfully curated days, you'll enjoy premier educational sessions, engaging industry discussions, meaningful networking opportunities, and exclusive access to some of the world's most respected travel brands. Designed to inspire, educate, and connect, this year's conference promises a sophisticated and enriching experience befitting one of the travel industry's most anticipated events.
NEW FOR 2026!
Thursday, August 27, 2026
Kick off Fiesta in the Desert with a special bonus education session:
AI Marketing Demystified
Presented by: Kha Ly
Learn practical ways to incorporate Artificial Intelligence into your travel business, increase productivity, strengthen your marketing efforts, and stay ahead in an ever-evolving industry.
In addition, advisors arriving on Thursday and staying at the Arizona Biltmore are invited to enjoy an exclusive guided historical tour of the resort, exploring the rich history and architectural significance of this legendary resort.
Friday & Saturday Conference Program
August 28–29, 2026
Your conference registration includes:
Continental Breakfast
Educational Presentations
Supplier Workshops
Roundtable Discussions
Industry Updates
Networking Opportunities
Trade Show Marketplace
Hosted Luncheon
Prize Drawings
Closing Program & Sweet Ending Delight
Connect with fellow travel advisors, ASTA leaders, and top travel suppliers while gaining valuable insights to grow your business and better serve your clients.
Who May Attend?
This event is open exclusively to active travel advisors affiliated with recognized industry organizations including:
ASTA
ARC
IATA
CLIA
Verified Host Agency Programs
ASTA Members must provide their ASTA Membership Number during registration.
Location: Arizona Biltmore Hotel
Phoenix, Arizona
Experience one of America's most celebrated luxury resorts while networking with travel industry professionals from across the country.
A dedicated Fiesta in the Desert room block has been secured for attendees.
Room rates are subject to availability and may vary as inventory fills. We encourage attendees to make reservations early, as rates and availability are not guaranteed once the room block reaches capacity. Hotel booking details and reservation links can be accessed through the registration page and at the link provided here.
Rates are $165 single/double occupancy room per night plus tax & fees.
(NO RESORT FEES). https://obpyr9fbb.cc.rs6.net/tn.jsp?f=001B2lghJ2gRVOYSpXA8ZdV3qUNou7Elp_B5T7pUIe5oKeurGZUuQzTNk0ZdEvlPxnQoQyxIMVB-pD3tr5-z-to3zX73uiyq4W4J9lK4-NMXFz3geUnP5-cF3VhkxvlMGFh_cenFNFEQRRyVggmXpy8F09Uko95h9FJgdCq7z7qM5c=&c=7Yfh8BoGIr9PYkdthnSOO-vGgPS2Rq7SlmOYke5G4C3vqrBhSHL4Xw==&ch=YU_fkQWsk1vrtYH1Ff8q2nlUyjolS-Fkc9p8IDgEp2JbJYgrmKf0AA==
Registration Options
Thursday Special Education Session Only
August 27, 2026
ASTA Members: $85
Non-Members: $110
Full Conference Registration
August 28–29, 2026
ASTA Members: $125
Non-Members: $175
Your registration covers the full conference dates selected. No single-day conference discounts are available.
Important Registration Information
Registration fees are non-refundable and non-transferable.
ASTA Members must enter their membership number during registration.
Hotel accommodations are booked separately.
Space is limited and registration may close once capacity is reached.
Register Today
Registration Deadline: August 07, 2026
Reserve your place today and join travel professionals from across the industry as we celebrate 21 years of learning, networking, and building the future of travel together.
https://obpyr9fbb.cc.rs6.net/tn.jsp?f=001B2lghJ2gRVOYSpXA8ZdV3qUNou7Elp_B5T7pUIe5oKeurGZUuQzTNk0ZdEvlPxnQWBpmSFykJeFzNLjl8HIr5kmRKwfrUoQWh3UKY17bvh82gw1DEqBaeF7xk3bZqo2n1GaKDiLtkou6_KQ4vE2iVhFmvHYiRh8gaQnJUkaHPfE0tmwwZEFbmDWpEVt8AOti&c=7Yfh8BoGIr9PYkdthnSOO-vGgPS2Rq7SlmOYke5G4C3vqrBhSHL4Xw==&ch=YU_fkQWsk1vrtYH1Ff8q2nlUyjolS-Fkc9p8IDgEp2JbJYgrmKf0AA==
We look forward to welcoming you to the Arizona Biltmore for the 21st Anniversary of Fiesta in the Desert. Any questions or concerns please contact Leila Dada at 480-656-8796 (Call or Text) or email Claudia Goettig at [email protected]
Join or Renew:
Visit ASTA.org
Select Arizona as your chapter
Enter 26 FIESTA in the promotion code box at checkout
For any membership questions, contact ASTA directly:
📞 800.ASK.ASTA | 📧 [email protected]
On behalf of the AZ ASTA Chapter Board, our Executive Team, and our amazing volunteers, we are excited to welcome you to another unforgettable Fiesta in the Desert – full of learning, networking, and celebration.
We can’t wait to see you there!
Warmest regards,
Leila Dada, CTC, ECC, VTA, Arizona ASTA Chapter President
Executive Board Members:
Leila Dada, President
Olja Muursepp, Vice President
Claudia Goettig, Secretary
Laura C. Rodriguez, Treasurer
General Board Members:
Hope Wallace, ASTAPAC Chair
Angie Darro
Cheryl Jones
Joanne Hartley
Judy Kusserow
Melissa Yetter
Terry Yetter
Mark Torpey, CTC, Communications
Supplier Allied Chairs:
George Herrera, Visit Phoenix Tourism Manager
Kate Heath, Kensington Tours
Advertisement
Where is it happening?
Arizona Biltmore, Tesla, 2400 E Missouri Ave, Phoenix, AZ 85016, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherASTA Arizona Chapter
