FF27 FREEDOM FORUM

Dear Freedom Boat Club Franchisees,

We’re excited to welcome you to Freedom Forum 2027 at the beautiful Tampa Marriott Water Street in Florida! Get ready for a fun and valuable few days filled with new ideas, learning, networking, and celebration.

Freedom Forum 2027 is all about coming together, sharing ideas, and helping each other grow. Whether you want to swap best practices, dig into business strategies, or just spend time with fellow franchisees, this week is designed with you in mind.

• Hear from Industry Experts & Leaders: We’ll kick off the week with updates from Brunswick leadership, including Dave Foulkes and Will Sangster, along with state-of-the-union insights and a closer look at the 2027 Playbook.

• Pick the Sessions That Fit Your Business: Choose from focused education tracks designed to support key areas of your business, including Marketing Planning, Member Experience, Operations Planning, Sales Planning, Fleet Planning, and Service & Fleet Maintenance with specialized Mercury Training.

• Connect with the Network: Catch up with familiar faces and meet new ones during the Welcome Reception, Sponsor Showcase & Sea Trials, and the Sponsor Theme Night Reception.

• Celebrate and Relax: Enjoy Tampa’s waterfront hospitality with our Team Grill-Out, Freedom Awards & After Party, and a Freedom Franchise Farewell Pool Party on the rooftop.

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Event Snapshot

• Dates: February 1– 4, 2027 (Early arrivals: Sunday, Jan 31)

• Location: Tampa Marriott Water Street | 505 Water Street, Tampa, FL 33602

Bring your team, your energy, your questions, and your ideas for the future. Please watch for an update that will include an EvenBright link to register and reserve your hotel rooms at the Tampa Marriott Water Street.

We’re looking forward to a great week together and can’t wait to see you in Tampa!

Kind Regards,

Scott R. Ward

Freedom Franchise Systems

Next year's official event will be held Monday, February 1st - Thursday, February 4th, 2027 at the iconic waterfront Tampa Marriott Water Street.

The Tampa Marriott Water Street in downtown Tampa, FL, sits adjacent to the convention center and is connected to the JW Marriott via a glass skybridge. Perfectly located near the Tampa Riverwalk, Florida Aquarium, Amalie Arena, and Sparkman Wharf, there are activities the whole family can enjoy. In between sessions you can also enjoy views from the stunning rooftop pool, work out in the state-of-the-art fitness center, or stroll by the Tampa waterfront .

Tampa Marriott Water Street

505 Water Street, Tampa, FL 33602

(813) 221-4900

Please see below for the current FF27 Freedom Forum Agenda, noting that this is subject to slight changes as we get closer to the event.

In order for us to provide the best Freedom Forum experience for your team, please confirm your attendance and complete your registration by September 15, 2026.

>> CLICK THE "RESERVE A SPOT" BUTTON TO REGISTER

For planning purposes, we use the registration numbers to lock in event details starting in early October. That said, registration will be open through December 20, 2026 to capture any last minute additions you may have.

If you are on the fence about a registration slot, we ask that you add in a HOLD using the prompts in the on-line registration form. It is easier for us to plan for HOLDS rather than reacting to a large number of new registrations after the first of the year. Help us make FF27 Freedom Forum the best ever by registering early with as much detail as possible.

WE WILL NOT BE ABLE TO ACCOMMODATE ANY REGISTRATION ADDITIONS OR CHANGES AFTER JANUARY 8, 2027.

Hotel Room Block | Tampa Marriott Water Street– NOW OPEN

Freedom Boat Club has arranged for a dedicated room block at special rates exclusive to this event. Please note that while the room block will remain open through January 8, 2027, we will be sharing the block with Sponsors starting on August 20, 2026, so please book early to make sure you can secure enough rooms for your team.

King & Double Queen Guest Rooms Available at $359 per night plus taxes and fees.

One of the greatest things about our new Freedom Forum venue, is its prime location, just minutes away from Tampa International Airport (TPA), and a smaller regional airport St. Pete-Clearwater Airport (PIE).

DRIVING DISTANCE TO HOTEL:

• Tampa International Airport - TPA (15-minutes away)
• St. Pete-Clearwater Airport - PIE (25-minutes away)

If you need more information or have any additional questions about FF27 Freedom Forum, please reach out to Kim Friedrich at [email protected].