Fever Tree Presents: Premium w/o proof: Redfining No/Low

A Canada-first deep dive into how no/low has moved from “nice-to-have” to must-have—and what separates token options from truly compelling, revenue-driving serves. We’ll ground the shift in the latest Canadian signals (including rapid category growth and changing drinking patterns), then translate it into a practical playbook: how to build flavour-first drinks with real structure (bitterness, acidity, texture), engineer a menu that feels inclusive (not “othered”), and use format and ritual to match the moment. Built for trade, but designed to be accessible to anyone who loves a great drink.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Montreal Cocktail Fest