Festival of New Business
Schedule
Tue Oct 07 2025 at 09:00 am to 05:00 pm
UTC+01:00Location
One Birdcage Walk | London, EN

About this Event
The Festival of New Business is a one-of-a-kind event designed exclusively for UK independent agencies and consultants – empowering them to learn, network and thrive.
From data and systems to positioning, pitching and client management, this unique 1-day event takes you through every step of the new business journey.
Gain invaluable insights from leading experts, connect with like-minded professionals, and walk away with actionable strategies to elevate your agency’s success.
SPEAKER HIGHLIGHTS
(30+ speakers already confirmed)
• Peter Boutros – Sparking meaningful client conversations to scale relationships.
• Ajaz Ahmed – What clients really want from agencies today and how to stay ahead.
• Katie Street – Putting people at the heart of marketing to build trust and win more business.
• Simon Rhind-Tutt – Turning your existing clients into your biggest growth driver.
• Pete Martin – Lessons from agency evolution to guide growth in modern markets.
See some Speaker details below, or for the full line-up, visit
GREAT VALUE
🎟️ £295 for non-members | £245 for Pimento Members | £195 for Club 30 Members
✔️ Your delegate pass includes breakfast, lunch, all plenary sessions, breakout sessions and recordings (so you won’t miss a thing).
✔️ Includes Ultimate Travel Club membership worth £99, giving you access to travel at trade prices so you can book a hotel if you’re staying overnight along with your train and its valid for a year.
💡 That means for less than the cost of a single day’s consultancy, you’re gaining insights and connections that could unlock many new clients.
It’s designed to be the best ROI day you’ll invest in this year.
WHY ATTEND?
Hear from the Experts
Gain insights from successful business leaders and agency owners who’ve cracked the new business code.
Learn Proven Techniques
Discover actionable strategies tailored for independent agencies.
Connect with Your Tribe
Build meaningful connections with like-minded peers and collaborators.
Leave with a Game Plan
Walk away with clarity, confidence and a focussed strategy to grow your business.
UNLOCK YOUR BUSINESS GROWTH POTENTIAL
Whether you're a founder, CEO, MD, New Business Director, Account Director or Consultant – everyone plays a role in driving new business.
Join us at the Festival of New Business, One Birdcage Walk, London, on Tuesday 7th October, and discover how to transform opportunities into long-term success.

Discounts for Pimento Members and Pimento Club 30 Members available.


OFFICIAL TRAVEL PARTNER
Book all your travel for the Festival of New Business with utc.travel and enjoy a 12 month FREE membership, allowing you to book trains, flights, transfers and accommodation at trade prices with the UK’s leading travel subscription club. Subscribe for free here.
Contact for any queries or support.
Agenda
🕑: 08:30 AM - 09:30 AM
Registration & Exhibition
🕑: 09:15 AM - 09:30 AM
Opening Remarks
Host: Lee Warren
🕑: 09:45 AM - 10:25 AM
Ignite & Scale: Inside the Client Mindset for Agency Growth
Host: Peter Boutros
🕑: 10:25 AM - 11:15 AM
The Problem with New Business
Host: Jamie Jefferson
🕑: 11:15 AM - 11:45 AM
Coffee Break & Exhibition
🕑: 11:45 AM - 12:30 PM
Conquering the Heights Within
Host: George King
🕑: 12:30 PM - 02:00 PM
Lunch & Exhibition
🕑: 02:00 PM - 02:40 PM
Afternoon Breakout Sessions 1
🕑: 02:40 PM - 03:10 PM
Coffee Break & Exhibition
🕑: 03:10 PM - 03:50 PM
Afternoon Breakout Sessions 2
🕑: 03:50 PM - 04:05 PM
Break
🕑: 04:05 PM - 04:45 PM
The Agency of Now
Host: Ajaz Ahmed
🕑: 04:45 PM - 05:00 PM
Closing Remarks
Host: Lee Warren
Where is it happening?
One Birdcage Walk, 1 Birdcage Walk, London, United KingdomEvent Location & Nearby Stays:
GBP 234.00 to GBP 354.00
