Ferrari Charlotte - Foreign Cars Italia | In-Dealership Training 2026

Building on the 2025 leadership journey, Driving Desire strengthens cross-department trust and translates it into action. Participants move from understanding the Ferrari client journey to actively shaping it — expanding their network awareness, leveraging Ferrari activities and events, and coordinating handoffs across departments.

This experience unites team members from sales, marketing, and aftersales into cohesive sessions, fostering collaboration and aligning efforts to enhance the Ferrari experience.

The workshop lasts approximately six hours, divided into two consecutive mornings (9:30am to 12:30pm) or two consecutive afternoons (1:30pm to 4:30pm). You can choose to join either the morning or the afternoon group, and your selected group will remain the same for both days.

Please cooperate across departments to make sure that both the morning and afternoon groups include participants from sales, marketing and aftersales.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Ferrari North America