Fashion Marketing Live - The UK’s First Ever Fashion Marketing Conference

When you attend Fashion Marketing Live, you’ll get loads of brilliant ideas, advice and inspiration to uplevel your marketing, new contacts to further build your community, and a renewed confidence in building your fashion brand…

…all whilst having loads of fun (at a conference! Can you imagine?) The energy in the room is gonna be electric, the coffee chats are gonna be supreme, and the “finally-found-my-people” kind of feeling? Priceless.

Here’s what you can expect to learn:

Productivity - So much to do, so little time, so learn how to make the most of it.

Brand building – How to increase your profile as a fashion brand founder

Community building – Turn your followers into fans who shout about you in rooms you’re not even in

Audience growth – Constant audience growth, rather than cycles of boom and bust

Social media – And how to use it as a sales machine without always going “viral”

Email marketing – How to convert the most invested followers and fans

Video content – How to sell on camera, without stressing

Confidence and mindset – The belief systems you need to reach your next big goal

Trendspotting – Get ahead of the hottest trends for 2026

Top Huns – because we love huns

With 6 speakers covering everything you need to know about marketing your fashion brand, you’ll walk away from FML feeling like you’re walking on air, with a notebook, notes app or Notion page full of ideas – but the real shift will come when you put that into practice.

To make sure your brilliant ideas don’t get consigned to the Brand Graveyard, we’ll help you prioritise and make plans to actually action them in this implementation workshop.

There’s knowing your next steps and then there’s actually putting them into practice; Fashion Marketing Live helps with both.

• Full access to all talks, presentations and workshops
• A day full of incredible inspiration
• Network with your fellow attendees and the speakers in person
• Goody bag (and when we say good, we mean good)
• Day pass for Mindspace to use the next time you want to work in London, a co-working space in Old Street
• Every ticket includes a follow-up implementation workshop, to put your learnings into practice … because learning is great, but action is where the magic happens!

It’s going to be a gathering of the most ambitious fashion founders in the UK. It’s the perfect space to get to know your next fashion pal, cheerleader, or possibly even collaborator…

Any guesses?

You set up your business to design your products, not feel like you’re compromising your creativity for the algorithm, so marketing your fashion brand can often feel thankless…Fashion Marketing Live will turn this on its head.

You’ll come away with loads of quick-to-action ideas and long-lasting inspiration, mindset shifts and connections to help make this your best year yet.

Just off of Silicon Roundabout, Mindspace is the perfect location, sitting firmly in chic East London but still easily accessible. Old Street tube station is 3 minutes away, and there’s plenty of hotels nearby too if you’re travelling from afar.

There’s a 30 day refund policy, so if you change your mind for whatever reason you can get your money back, no questions asked.

The magic of working in fashion is in its total uniqueness – which is why every one of our speakers has extensive experience in marketing a fashion brand. These aren’t just general marketing trends and tactics that you can then apply to your business, these are fashion-specific insights that work for our super specific industry.

Who is Fashion Marketing Live for?

Fashion Marketing Live is for ambitious independent founders who are scaling their fashion brand, and want some guidance on how to to achieve their big, dreamy goals.

It’s not best suited for businesses who are still establishing themselves, or those who are looking for a more basic introduction to marketing a fashion brand.

What is the refund policy?

There is a 30 day refund policy, which means that if you change your mind within 30 days of buying your ticket, you can get your money back, no questions asked. Please also note the details of all ticket holders will be shared with 3 collaborative businesses involved with the event.

Is the venue wheelchair accessible?

Yes, Mindspace is wheelchair accessible, with lifts across the floors. If you have any accessibility concerns, please get in touch [email protected] and we can advise you.

Will the talks be recorded?

No, the talks won’t be recorded, so make sure you get in the room where it’s all happening!

Can I claim VAT back on these tickets?

The prices displayed on the website are VAT inclusive, so if you’re VAT-registered in the UK, absolutely.

How do I get to the venue?

The venue address is 142-146 Old Street, so your best bet is getting the tube or train to Old Street and then a 3 minute walk. Alternatively, there’s plenty of busses that will drop you off pretty much at the door, or of course a taxi.

What happens if the event is cancelled?

Although this is incredibly unlikely, if FML does have to be cancelled, you’ll get a full refund.

Final question…you know what FML stands for, right?!

That’s part of the reason we went with it! In my career as a fashion consultant, I’ve seen and spoken to thousands of fashion founders who loved their work, but whose first thought when it came to marketing was ‘FML’. We exist to flip that narrative, and make marketing enjoyable and strategic.

If you’ve any other FML questions, pop an email over to [email protected] and we’ll be happy to help.

With over 15 years of experience in retail across buying, design and sales (and a fair bit of disillusionment for how traditional “big” labels were doing it), I set up my business to help independent fashion brands succeed in an ever-evolving industry.

Some people call me a fashion brand therapist or the friendly face in fashion; and now, we can add the founder of Fashion Marketing Live to that list. This event was born from the fact that there really was nothing fun and educational for fashion brand owners, even though they are the hardest-working, most fun, incredible people I’ve ever met.

Fashion Marketing Live isn’t just a conference. It’s a reminder that you’re not alone in figuring this out. You’ll leave with strategy, confidence, and a brand that’s ready for its next level!

and I’m often called the friendly face in fashion, with features in Vogue, The Times, The Telegraph, Stylist Magazine & Courier.

After 15+ years working for huge high street retailers like Arcadia, Asda, New Look, River Island and Next, I set up my fashion consultancy in 2018, where I’ve now helped 1000s of creatives take their passion seriously and become financially independent by monetising their skills.

I created FML as the go-to destination for ambitious fashion brands who deserve better than stuffy trade shows, or boring, generic conferences!

Fashion Marketing Live is a full Fashion Brand Business Conference teaching you how to build, grow and scale your brand the way the big players do.

If you’re a fashion brand owner who wants to grow, you’re invited!

Because the real reason you’re overwhelmed isn’t that you’re bad at this; it’s that you’ve been taught to chase trends instead of building foundations.

This is where everything starts to change!

Know what’s Happening Next — before everyone else does.

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Host or Publisher Elizabeth Stiles UK