Farm/Ag Business Marketing + Branding Workshops

WORKSHOP 1: “Creating a Spotted Zebra Brand” Brand Insights for the Entrepreneurial Farmer.

November 13-14, 2024

This workshop will help members gain valuable insights into developing their own “Spotted Zebra” brand — one that will stand out from the pack of sameness found in every market segment. Highly interactive and filled with exercises, participants will learn the fundamental principles that all great brands utilize.

WORKSHOP 2: "Let’s Go To Market!” Marketing Insights for the Entrepreneurial Farmer.

December 4-5, 2024

This workshop will help members understand the principles of marketing with an emphasis on the various digital and social strategies that are critical for success for any modern entrepreneur. Insights gained from this workshop will enable participants to formulate strategic go-to-market strategies.

Host or Publisher Iowa Farm Bureau Federation