Facebook Ads Workshop Series | Session 1: AWARENESS Get Seen. Get Known.

Facebook Ads Workshop Series | Session 1: AWARENESS Get Seen. Get Known.

You can't sell to people who don't know you exist.

Before you run a single conversion campaign, lead ad, or traffic push — you need awareness. And most entrepreneurs skip this step entirely, which is exactly why their ads don't work.

Session 1 of the Facebook Ads Workshop Series fixes that.

In this 2-hour, hands-on class at Basblue in Detroit, you'll learn exactly how Facebook Awareness campaigns work, build your own ad creative during the session, and launch a real campaign inside Ads Manager before you leave.

No fluff. No theory. Just practical skills you can use the same day.

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WHAT WE COVER IN 2 HOURS

Hour 1 — Strategy & Creative (Outside the Platform)

→ Brand Awareness vs. Reach — the difference and when to use each

→ How Facebook optimizes Awareness campaigns and what CPM means for your budget → What makes an awareness creative stop the scroll

→ You'll design an ad concept and write 2 copy variations — in the room

Hour 2 — Live Inside Facebook Ads Manager

→ Set up your first Awareness campaign from scratch

→ Target the right audience in Detroit and beyond

→ Upload your creative, write your headline, and select your CTA

→ Preview your ad across Feed, Stories, Reels, and Audience Network → Review your campaign before publishing

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WHAT YOU'LL LEAVE WITH

✔ A clear understanding of the Awareness objective and when to use it

✔ An ad creative and copy you built yourself

✔ A live campaign ready to run

✔ A 7-day homework challenge to test what you learned with real money

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THIS SESSION IS FOR YOU IF...

→ You've been boosting posts but have never built a real campaign

→ You want people in Detroit (and beyond) to actually know your business exists

→ You're new to Facebook Ads and want to start the right way

→ You've wasted money on ads before and want to understand why they didn't work

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WHAT TO BRING

• Your laptop (required)
• Access to your Facebook Business Page and Meta Business Suite
• Your logo and brand colors if you have them

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DETAILS

📍 Basblue | Detroit, MI 🕐 2 Hours 🎟 Tickets: $49.99 👤 Instructor: Imani Thomas, iSocialPR

This is Session 1 of a 6-part series. Each session covers one Facebook ad objective and can be attended individually or as part of the full series.

Seats are limited. Reserve yours today.