Eye spy: designing customer experiences in a world full of distractions

Schedule

Wed Sep 28 2022 at 12:00 pm to 12:45 pm

Location

Avenue HQ Leeds | Leeds, EN

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Grab a sandwich and join this talk and learn how to run your eye tracking studies, including the kit to buy, common mistakes and more...
About this Event

Do you remember “New Coke”? Thought not. Despite tons of consumer research, the rebrand caused 400,0000 angry calls. As the UX gurus love to say, when conducting user research, you should believe what users do, not what they say.

In the digital realm, eye tracking glasses are a great way to see what users do. With a bit of help, your digital team can record exactly how customers get things done, and where your product falls short. It’s brutal, you’ll see heat maps of where people look, their facial expressions and a feeling for just how long things take.

Grab a sandwich and join this talk and learn how to run your own eye tracking studies, including the kit to buy, common mistakes to avoid and some nice tips and tricks to get more value from your research.

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Where is it happening?

Avenue HQ Leeds, 10-12 East Parade, Leeds, United Kingdom

Event Location & Nearby Stays:

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