Expression of Interest - International Growth Through Influencer Marketing

Sign up to attend this free roundtable on influencer marketing, hosted by Scottish Enterprise and Augmentum Media. This session is built for ambitious operators, not passive attendees. It’s built around open discussion, shared learning and strategic collaboration.

This session will break down how Augmentum’s clients lululemon, Huel, Athletic Greens and Fabletics structure their influencer ecosystems, measure performance, enter new markets, and build creator systems that actually scale.

You’ll leave with clarity, frameworks, and a 2026-ready influencer growth playbook tailored to your brand.

This is not another “intro to influencer marketing” event. This is a deep-dive into strategy, performance, systems and execution - designed for active D2C brands.

You’ll leave with:

• A clearer understanding of how to scale internationally through influencer ecosystems
• A practical structure for building a repeatable, performance-driven creator engine
• Insights from leading global brands – what’s actually working today
• A 2026 readiness checklist for influencer, creator commerce and TikTok
• Clarity on attribution, profitability, and sustainable growth models
• A 2026 influencer strategy structure
• A “metrics that matter” sheet
• A practical framework for building a profitable creator engine

We’ll cover:

• How to build scalable influencer systems, not one-off campaigns
• Attribution, measurement and what actually matters
• Creative velocity and testing
• Compensation models, affiliate structure and ongoing creator ecosystems
• What separates brands who win from those who stall

Who Should Attend

This session is designed for:

• Founders and CEOs of Scottish D2C brands
• Chief marketing officers (CMOs)/heads of marketing
• Heads of growth and performance
• Senior ecommerce leaders

Spaces are limited to ensure high-value discussion.

Hosted by:

Augmentum Media: Augmentum partners with leading health, wellness and lifestyle brands to build influencer marketing as a scalable, measurable, revenue-driving growth engine. Its team supports brands including lululemon, Athletic Greens, Fabletics and Huel, helping it structure high-performing creator ecosystems and international growth strategies.

Scottish Enterprise supports ambitious Scottish brands to innovate, internationalise, and scale. The Scottish Enterprise digital trade services team aims to help Scottish companies increase their international sales and growth using innovative, digital channels.

Register

Register now to secure your spot at this free curated roundtable. There's limited capacity (up to 20 attendees) to ensure meaningful discussion and collaboration.

If you’re building a serious growth-focused D2C brand in Scotland – secure your seat.

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Host or Publisher Scottish Enterprise