Exploring Possibilities: A Strategic Guide to Discovery

Overview

No business is too small or too new to benefit from strategic thinking. A clear strategy provides direction, focus, and a framework for making decisions that align with your long-term goals. Gensyn offers a range of strategic planning services designed to help organizations of all sizes navigate uncertainty, balance growth and innovation, and create actionable roadmaps for success. Our structured approach to strategic planning is divided into five key phases: Discovery, Sense-making, Strategy Design, Implementation, and Reflection—each playing a vital role in shaping a resilient and forward-thinking business strategy.

This workshop serves as an introduction to the Discovery phase, the critical first step in the strategic planning process. Participants will gain an understanding of how to start exploring their business landscape, identifying opportunities, and uncovering key challenges. Participants will venture through the foundational steps of Discovery through guided discussions and interactive exercises. Participants will also be given a few practical and innovative tools to help structure their own discovery efforts. This session makes a starting point for thinking strategically, equipping participants with the confidence and direction to begin their own planning journey.

What You’ll Learn:

• The importance of Discovery in the strategic planning process
• Better ways of collecting feedback from your stakeholders
• Approachable ways to conduct your own market and industry research
• Multiple frameworks for understanding your business better and the opportunities for growth and innovation
• Tips for engaging your whole team in meaningful Discovery

Who Should Attend?

Business leaders, executives, and department heads, as well as anyone in a role that benefits from caring about future challenges and opportunities. Gensyn’s strategic planning workshops are especially beneficial to entrepreneurs, owners, and founders – the business leaders that are already positioning their ventures for a strong future.

Instructors:

Jason Barnes and Steve Franks are strategy design and execution experts who have driven results across organizations from entrepreneurial startups to Fortune 500 companies. As principals at Gensyn Design, they combine deep strategic expertise with a passion for helping business leaders create lasting organizational impact.

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Host or Publisher Jennifer Hunter, Gensyn Design