Executive Masterclass: Business Development for Professional Service Firms

Executive Masterclass: Business Development for Professional Service Firms

Our Executive Masterclass will cover the latest strategies and best practices in Business Development. Whether you're a seasoned executive or just starting out, this event will provide valuable insights to help you grow your firm. Network with industry experts and peers at the Staybridge Suites Galleria location. Don't miss this opportunity to elevate your business development skills!

Many professional practice firms totter at the brink of failure, at the early stage of formation because the Founders, who are sound, credentialed professionals, somehow struggle with the soft skills of sales, marketing and business development.

Some need to become agile, learn requisite skills, engage fractional executives to undertake these tasks and core business building functions. And others struggle,  go through the “valley of death” experience  in starting, scaling up the business or practice.

And yet being the visioner, key drivers of these enterprises and bring to bear proprietary skills and competencies that the businesses are anchored on.

This Executive Masterclass seeks to equip these solo practitioners, entrepreneurs with the critical skills required to run a smart and lean business operation as well as understand the nuts and bolts of the business development process and how sales and marketing fits into the organizational orbit. Gaining knowledge and skills enables them to become more savvy, strategic business leaders and better equipped to thrive and leverage corporate resources to generate business value.

Objectives/Takeaway:

• Deepen understanding of entrepreneurship and the critical role of marketing , business development and corporate strategy and organizational performance.
• Gain practical skills on how to build a business development plan.
• Hands on experience on planning,  practical skills and tools to create and manage their respective Business Development Plans
• Certified Business Development Management Credential from a reputable Institute/Professional Body

Participation Profile:

• Solo Law Firms
• Accounting Firms
• Management Consulting Firms
• StartUps
• Small Businesses
• Divisional Heads and Intrapreneurs
• Medical, Health and Allied Health Professional Offices
• Early, MidCareer, Post Retirement Professionals starting a new business

Outline:

• Redefining Your Business
• Corporate and Business Strategy Planning and Business Development
• Business and Industry Analysis: Swot Analysis
• Strategic Positioning: Market and Niche Definition
• Innovation and Creativity: Product and Solutions Development
• Fundamentals of Business Development
• Creating a Business Development Plan
• Understanding Sales|Marketing| Business Development
• Understanding Sales: Professional, Consultative Selling, Value-based Selling
• Strategic Market Positioning:

+ Corporate Social Responsibility/Social Marketing

+ Cause Related Marketing

+ Strategic ProBono/Community Service

+ Advocacy/Public Speaking

• Building a 360 Degree Value-Driven Organization

      -    Customer Relationship Management and Retention

      -    Building Strategic Partnerships

      -    Metrics and Analytical Tools

      -    Professional and Ethical Issues

      -    Capstone

Host or Publisher COGNITUS CONSULTING