Exactly What to Say for Realtors (Lunch and Learn)

Most agents don’t lose business because they lack knowledge.
They lose it because, in the moment that matters most, they don’t know exactly what to say.

The difference between you and the agent who gets the listing…
The difference between a signed buyer rep and “let me think about it”…
Often comes down to one sentence — delivered the right way, at the right time.

That’s why we’re bringing in JJ Mazzo — a billion-dollar producer, Executive Vice President at CrossCountry Mortgage, and founder of Impact Elite Coaching — to break down the real-world language patterns that move people to action.

JJ has spent over two decades in the trenches, personally closing over $1B in volume, coaching top producers nationwide, and helping agents and loan officers sharpen the conversations that actually drive results. His approach is practical, direct, and designed for the market we’re in right now — not the one from five years ago.

In this session, you’ll learn how to:

• Control listing and buyer consultations with confidence
• Ask better questions that build trust (without sounding scripted)
• Shift stalled conversations and overcome hesitation naturally
• Use language that increases conversion without pressure or gimmicks

If you’re tired of feeling like you’re almost there — almost getting the yes, almost closing the deal — this session will show you how to tighten your message and lead conversations that convert.

📅 Monday, March 2, 2026
⏰ 12:30 – 2:00 PM CST
📍 Uncle Julio’s – Keller Springs, 16150 Dallas Pkwy #4, Dallas, TX 75248
🍽️ Lunch provided with RSVP

Know what’s Happening Next — before everyone else does.

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Host or Publisher Jami Thornton