Evolution - the six stages of business success

*Fully funded workshops for businesses located in the Shropshire Council area*

Are you thinking of setting up your own business? Maybe you’ve started and are looking to grow and expand?

Join us for a series of six interactive, engaging and inspiring business workshops giving you the knowledge, skills and confidence to take the next steps in your business journey.

You can attend any or all of the sessions.

In the first hour and half, you’ll learn essential business skills; in the second half, you can practice your new skills.

Led by Dragons’ Den victor and serial entrepreneur “Peter the Speaker”, find out why so many people say these were the most engaging, entertaining and valuable sessions they ever attended.

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9th Oct - To Buy or Not to Buy?

What makes a popular product or service?

A question we often ask ourselves is: will people buy my product or service? Some things are much more likely to sell than others. We know, from being customers ourselves, we don’t buy things randomly, but there are only three reasons why we buy the things we do, and just one key factor why you choose a particular product or service from a range on offer.

Do not launch a new product or service until you know the answer to this question: Why do products and services become valuable and popular?

16th Oct - From Page to Stage!

How to create the perfect pitch and advert.

Some say delivering the perfect business pitch is all about confidence and passion, but it isn’t. A great pitch follows four simple steps.

Using this structure your pitch will sound credible, professional and flow beautifully.

Similarly, successful adverts use just three basic ingredients to deliver a message.

You’ll master how to pitch anything to anyone in any length of time, and how to construct a perfect advert for any product or service.

Business Takeaway:

Master the 4-step pitch formula.

Discover the key ingredients for an advert that will captivate audiences and convert leads.

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23rd Oct - What’s in a Name?

How to create an influential business brand.

Creating a new business is not just about providing great products or services; entrepreneurs must create a brand identity for their business. These can be visible things like a logo and slogan, packaging or a website; alternatively, it can be your values or how you treat your customers.

In this session, you’ll find out how successful entrepreneurs create and use their business profiles and how you can develop a brand identity you and your customers will love as we design and make a brand-new product.

Business Takeaway:

Discover how to build a brand identify that resonates with your target audience, through powerful visuals, and customer interactions that build loyalty.

Design and launch a product your customers will love!

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6th Nov - Price the Universe and Everything

How to find the ideal price for any service or product.

Selecting a price for a new product or service doesn’t have to involve trial and error; there’s a simple method for pricing. It isn’t true that having a lower price will mean you will sell more; you just need to ask yourself the right four questions and the ideal price will present itself.

You’ll learn the simple science and skills for perfect haggling, and the methods businesses use when pricing their products and services.

Business Takeaway:

Price with confidence!

Learn a straightforward method to price your products/services perfectly.

Master the art of negotiation, and unlock proven pricing strategies.

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13th Nov - Follow in their Footsteps

Why do some entrepreneurs keep being successful?

Some entrepreneurs keep being successful time and again.

It’s clearly not down to luck but the clichéd advice we’re given: “believe in yourself”; “never give up”; “follow your passion”, are not inevitable paths to business success.

Successful entrepreneurs often do some very simple and specific things to reduce their chances of failure; once you know what they are, you can follow in their footsteps.

Business Takeaway:

Uncover the secrets of consistently succesful entrepreneurs and boost your chances of lasting business success.

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22nd Nov - The Best Laid Plans

How to map and plan your business journey.

When you start your business journey, if you don’t have a map and a to-do list, you can very easily get lost.

Some people think that planning means spending days writing lengthy business plans, but you can plan your business journey in just a few minutes.

Find out how planning makes your business journey so much easier, and how you can draw a map of your entire business journey on a single sheet of paper.

Business Takeaway:

Get clarity and direction!

Craft a powerful 1-page map of your business journey.

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Who is it for?

This course is very popular with people starting their business journey; those looking to launch a new product or service; people interested in or studying business; those presenting, people wanting to gain more experience with public speaking or those about to undertake a new challenge in their lives.

For people who’ve been in business all their lives, this is an opportunity to hear something completely new providing fresh and unique insight.

There is no need to stand up and speak in front of a group of people so, whether you’re have the most confident extrovert or the quietest introvert, you’ll be made to feel most welcome.

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How do I register?

Registering is easy, just choose the date of the workshop you wish to attend at checkout.

You will need to register for each workshop separately.

9th Oct - To Buy or Not to Buy? What makes a popular product or service?

16th Oct - From Page to Stage! How to create the perfect pitch and advert.

23rd Oct - What’s in a Name? How to create an influential business brand.

6th Nov - Price the Universe and Everything.

13th Nov - Follow in their Footsteps. Why do some entrepreneurs keep being successful?

22nd Nov - The Best Laid Plans. How to map and plan your business journey.

The cost of attending this event is £29 per session, per person(total value for all six sessions is £174).

However, we are funded to provide this so you can attend free of charge.

Consequently if you are unable to attend, we respectfully request that you notify us at least 72 hours beforehand so that we can reallocate your place.

About your facilitator

Born in Shrewsbury, and having set up several business ventures covering both new products and services, Peter the Speaker is most well-known for having successfully pitched in TV’s Dragons’ Den.

With a background and training in psychology, and as an inventor and former stand-up comedian, Peter the Speaker combines all three skills to deliver unique, inspirational and entertaining business workshops.

Using interactive lectures, immersive group activities and practical exercises, his training covers the essential skills he wishes he’d been taught when he first started his business journey.

Currently on a national tour, come and see why so many people say these were some of the best business events they have ever attended.

WEBSITE: www.Peterthespeaker.com

COURSE TRAILER:

PETE IN THE DEN:

FAQs - Important information about your booking

Q: Is this event free?

A: Yes, this event is FREE for businesses based in the Shropshire Council area. (not including Telford and Wrekin)

Q: What if I can't attend?

A: If you are unable to attend, we kindly request 48 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q: What if I am based outside of Shropshire and want to attend?

A: If you are based outside of the Shropshire area and wish to attend, please contact the Shropshire Growth Hub via the event listing. They will provide you with further assistance and guidance. (Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding)

Q: Is there parking available?

A: Yes, parking is available next to the venue at Abbey Foregate Car Park.

Abbey Foregate Car Park

This car park has cashless and ticketless parking facilities through the MiPermit

Q. Venue access

A. Please note, the room at Shropshire Wildlife Trust is on the first floor. There is a lift but users must be able to use the stairs in an emergency.

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Important information about your booking

This event is fully funded and free to businesses based in the Shropshire Council area to attend.

If you are based outside of this area, please register your interest in attending this event by emailing: [email protected].

If the event is fully booked, we will be holding a waiting list.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business )

Tea/coffee/water will be provided, there are options to purchase lunch near by or you would be welcome to bring along a packed lunch.

The Boring Bit

Data Protection

Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on [email protected]

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.

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Host or Publisher Marches Growth Hub - Shropshire