Essentials: PR Necessities for Business Growth
About this Event
If you’re a small business on a budget you don't always need one. Learn how to get your business featured in newspapers, magazines, radio shows, and podcasts—spending nothing but your time.
What You'll Learn
- Think Like a Journalist – What makes your business newsworthy (and how to spot PR opportunities hiding in plain sight)
- Write Press Releases That Get Read – Templates, headlines, and hooks that journalists actually respond to
- Pitch with Confidence – Email scripts that work, follow-up strategies that aren't annoying, and what to do when they say yes
- Become the Go-To Expert – Position yourself as the source journalists call when they need quotes
- Land Radio & Podcast Spots – How to find shows, pitch yourself, and nail the interview
Gain confidence in being interviewed and how to manage the press so you can get your message across.
No fluff. No theory. Just practical tactics you can implement immediately.
Who Should Attend?
- Small business owners tired of being invisible
- Start-ups needing credibility on a tight budget
- Anyone who wants PR results without breaking the bank
No experience required. Just bring your business and your story.
When a journalist features you, you get instant credibility, extended reach, and coverage that lives online forever. The businesses getting featured aren't necessarily better than yours—they're just better at telling their story.
About the speaker:
Lindsey Newman-Wood is an experienced Marketing & Sales consultant, trainer and speaker who set up Passion Marketing in 2011. She has a long history of providing training and outsourced Sales & Marketing Director services for start-ups and ambitious business owners across the UK.
Lindsey has a proven track record of delivering engaging workshops, webinars and seminars as well as facilitating peer groups, marketing consultancy, 1:1 coaching and mentoring.
There will also be the opportunity to ask questions during the event.
These workshops are only open to businesses, sole traders, and SMEs operating in Leicester, Leicestershire, and Rutland.
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
