ESIG Luncheon: The Cobbler's Shoes Paradox

As a communications professional, you spend your days helping your clients tell their stories and creating brilliant projects for them. Your own business marketing, however, often falls to the bottom of the to-do list. When it comes to marketing yourself, suddenly you're the cobbler with no shoes.
Welcome to the cobbler’s shoes paradox.
At the November IABC Houston Entrepreneur's Strategic Interest Group luncheon, Mary Hardin Francis will help you discover how to break the cycle and successfully treat your own business as your most important client. Marketing yourself isn't about bragging. It's about making your expertise visible to the people who need it.
Join us to learn practical, high-leverage strategies to market your unique talent and build a powerful personal brand. You’ll learn how to:
-Get comfortable talking about what you do and the value you offer
-Turn client work and everyday experiences into compelling storytelling
-Build visibility without constantly “selling” yourself
-Create a sustainable self-marketing habit that fits your business
-Stay visible even when you're busy serving clients
Turn your communication proficiency inward and unlock the next level of growth for your business. It’s time to make your own shoes!
About the Speaker
Mary Hardin-Francis is president of Hardin-Francis Enterprises, LLC, a strategic marketing communications firm. Hardin-Francis helps companies align marketing strategy with business goals. Through award-winning marketing communications, Hardin-Francis builds meaningful awareness, connection and engagement with the audiences that matter most.
A native Houstonian, Mary has worked with more than 100 organizations across a wide range of industries, including oil and gas, manufacturing, commercial real estate development, financial, legal, professional services, and nonprofits. Drawing on decades of experience, she brings a practical, strategic perspective to marketing, along with a nuanced Houston point-of-view. Mary and her teams have won multiple IABC Bronze and Silver Quill Awards along with AMA Crystal awards. She is an IABC Houston past president, IABC Southern Region past chair and has served on the IABC World Conference PAC.
Cancellation Policy
All event registrations are final and nonrefundable. If you are unable to attend, you may request a credit toward a future IABC Houston Monthly Luncheon by contacting IABC Houston at [email protected] at least three business days before the event. Any credits approved must be used within six months of the original event date and may be applied to one future Monthly Luncheon. Any difference in registration price will be the responsibility of the attendee. No credits will be issued for cancellations received fewer than three business days before the event or for no-shows. Registrations may be transferred to another attendee if requested three days before the event.