Equip: How Brands Really Grow
Schedule
Wed Oct 08 2025 at 11:30 am to 01:00 pm
UTC-05:00Location
Little Rock Regional Chamber | Little Rock, AR
How Brands Really Grow is an engaging session designed to help small business owners cut through the noise of marketing myths and focus on what truly drives growth. Presenters Misty Duffy and Rhen Wilson from Stone Ward will challenge common misconceptions like “retention matters more than reach” or “a big budget is required for success.” Attendees will learn why light buyers hold the key to sustainable growth and how brands of any size can apply proven strategies without needing a Super Bowl ad spend.
The presentation highlights two keys to brand growth: making your business easy to find (physical availability) and easy to remember (mental availability). Participants will discover how to leverage Category Entry Points—the moments and cues that trigger brand recall—alongside distinctive brand assets and consistent messaging to build lasting connections with customers. With actionable steps and accessible tools, this workshop equips entrepreneurs to grow smarter, not just bigger.
Register Now: https://bit.ly/4mU042B
Where is it happening?
Little Rock Regional Chamber, 200 E Markham St,Little Rock, Arkansas, United StatesEvent Location & Nearby Stays: