Entertainment & Leisure MENA

Entertainment & Leisure MENA serves as a premier platform in the Middle East, connecting a diverse array of suppliers, operators, developers, and investors focused on innovating the next generation of indoor and outdoor entertainment destinations. This event highlights a broad spectrum of attractions, ranging from rides and waterparks to gaming venues and immersive experiences, showcasing the technologies and concepts that are reshaping the entertainment industry landscape. For over thirty years, this event, formerly known as DEAL Dubai, has stood as a trusted meeting ground for various stakeholders within the entertainment and attractions sector. Ride manufacturers, Family Entertainment Center (FEC) suppliers, waterpark innovators, and technology providers have historically engaged with operators and developers from the Middle East and beyond, fostering a collaborative environment that propels the industry forward.
Now rebranded as Entertainment & Leisure MENA, this platform reflects the evolving needs of the entertainment ecosystem, moving beyond mere attractions to encompass comprehensive destination experiences. What began as a concentrated three-day exhibition has transformed into a year-round engagement opportunity, promoting continuous digital interaction and business initiatives. Participants can expect to meet active buyers from three high-growth regions, providing them direct access to lucrative projects, partnerships, and expansion avenues. Dubai, located at the crossroads of three burgeoning entertainment markets, serves as the ideal hub for connecting companies with developers, operators, and investors. This event emphasizes the importance of collaboration among theme park and attraction operators, as well as gaming and esports venue owners, ensuring that they are well-positioned to capitalize on the latest trends in entertainment. The Expo not only reflects the ongoing shift towards integrating diverse attractions, cutting-edge technology, and immersive branded environments, but also signifies a new chapter in its international reach, enhanced buyer programs, and a fortified global industry network. Entertainment & Leisure MENA is thus a vital gathering for those looking to connect with key players in shaping the future of entertainment destinations across emerging markets.