Enterprise Applications of Generative AI: Challenges and Opportunities

Tired of the GenAI hype? So are many businesses! While they will commit to spending more than a trillion dollars on AI applications in the coming years, new and truly transformative applications have yet to emerge. In contrast, the potential risks and concerns regarding AI—from unethical use, to invasion of privacy, to the possibility of industrial or military catastrophes—are increasingly becoming part of social and political debate.

Where will businesses find true AI-led transformation? What capabilities beyond foundation models do we need to build in-house in order to exploit the full potential of AI? Will AI lead to further inequalities within and across countries? What are some challenges businesses will face as AI legislation takes shape, and how can we avert risk and potential disaster?

Join us for a provocative and enlightening panel discussion with industry experts.

A reception will follow.

MODERATOR

Alistair Bruce

Alistair Bruce is the chief information officer (CIO) for EY’s Government Public Sector (GPS) practice. Based in the firm’s 1 Manhattan West office, he leads the GPS Technology Enclave organization.

The Enclave team oversees the engineering and operation of technology platforms and solutions that adhere to U.S. Federal and State regulatory and cybersecurity standards.

Bruce is a double boomerang to EY and a member of the Institute of Chartered Accountants of Scotland (ICAS). He began his career in EY's Audit practice in Aberdeen (Scotland) before relocating to the New York Office. He also gained valuable experience working in risk management at Reuters Instinet and Carestream, a global healthcare company, where he spent 10 years based in their Atlanta location. Now back in New York, Bruce advocates for leveraging technology to drive client outcomes and highly values being connected in community with other technology leaders.

Bruce divides his team between the scenic Hudson Valley and the Upper West Side. As novice empty nesters this fall, Alistair and his wife, Cathy, are beginning to explore this next chapter of life together.

PANELISTS

Atefeh (Atti) Riazi
Senior Vice President and Chief Information Officer, Hearst

Atefeh “Atti” Riazi was named chief information officer of Hearst in October 2022. Prior to this role, she served as senior vice president and chief information officer/interim chief digital officer at Memorial Sloan Kettering Cancer Center. Riazi possesses more than 35 years of broad experience leading digital transformation in both the private and public sectors. She joined Memorial Sloan Kettering (MSK) in 2020 and was responsible for the digital strategy and transformation of the hospital through business realignment, innovation, and technology deployment across the care spectrum. There, she managed the network infrastructure, applications, system security, integration, and analytics servicing MSK’s research, clinical, and administrative functions.

Prior to joining MSK, Riazi served as assistant secretary-general and chief information technology officer at the United Nations beginning in 2013. At the UN, she oversaw all information and communications technology activities across the UN, including peacekeeping operations and managed a global staff of 4,000. From 2009 to 2013, Riazi worked as chief information officer at New York City Housing Authority, directing the IT operations of North America’s largest public housing agency and served as the acting general manager with full responsibility for the agency.

Earlier in her career, Riazi served as global chief information officer and senior partner at Ogilvy & Mather, ran manufacturing operations, and was vice president and chief information officer of technology at MTA New York City Transit where she implemented one of the largest public works projects in U.S. transportation history: the successful transition to the magnetic fare card system (MetroCard)

Brian Smith
Managing Director, Alvarez & Marsal Corporate
Performance Improvement
Brian Smith is a managing director with Alvarez & Marsal Corporate Performance Improvement in New York. He specializes in technology organization design, management, and cost takeout. His primary areas of concentration are business process and information technology outsourcing relating to restructuring and transformation. With more than 30 years of industry and consulting experience, Smith has served in executive roles at banks, for a service

provider, and as an advisor. He has worked with clients across a range of industries, including energy, financial services, and technology. Prior to joining A&M, Brian spent over three years with CSC in New York, where he most recently served as industry general manager for banking and capital markets. Previously, Smith spent over seven years with TPI, where he led the BPO practice and implemented service management and governance solutions for clients. Additionally, he served in leadership roles at The Citigroup Private Bank and American Express Bank. Smith is a fellow of the U.K. Institute of Administrative Management and serves as a director of the University of Strathclyde USA Foundation and The American-
Scottish Foundation.

Akiba Stern, J.D.
Partner, Loeb & Loeb, LLP

Akiba Stern is a partner at Loeb & Loeb LLP. He has advised clients for over 30 years in all aspects of business law, both as in-house counsel and at law firms. Stern concentrates his practice on outsourcing, technology-enabled business transactions, e-commerce, technology transfers, licensing, intellectual property, and joint ventures; including transactions involving the commercialization of intellectual property. He is recognized as a Hall of Fame Leading Lawyer in Outsourcing by The Legal 500 and as a Band 1 lawyer in Technology and Outsourcing – New York by Chambers. He helps his clients with outsourcing transactions and strategic alliances, as well as with structuring, negotiating, and implementing commercial strategies, alliance structures, pricing models, governance arrangements, change management protocols, contract administration, and supplier compliance strategies. Stern has lectured widely and has published many articles regarding outsourcing, computer and Internet law, and intellectual property.

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