ENLIGHTENMENT: What We Can Learn from Taylor Swift

Hi, this is Vanessa, your ENLIGHTENMENT host.

Come join us for some Saturday brunch bites, live music, and a deep dive into information about pop culture’s most magnetic force.

After starting a business course at UC Berkeley titled "Artistry, Policy, & Entrepreneurship: Taylor’s Version," economist Crystal Haryanto now has written the first scholarly book about Taylor Swift from the perspective of a hardcore fan and has been interviewed in the national media. Interweaving disciplines of business, policy, psychology and economics, The Glory of Giving Everything examines the star’s billionaire-level career through a lens that is both sharply analytical and poignantly human. It’s geared for entrepreneurs, marketers, influencers and fans alike who want to glean insights from one of the most iconic figures in both entertainment and business.

Join me for a conversation and guitar singalong with Crystal. Whether you're a lifelong Swiftie or new to her world, you can learn a lot, both personally and professionally, from this superstar that’s adaptable to your life. From songwriting craft, marketing savvy, and innovative decisions to hot takes, personal predictions and juicy stories—no topic is off the table!

We’ll have Crystal’s book available for her to sign and for you to purchase.

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Transportation Options include:

* Hourly street parking meters along 10th Street, and around Cesar Chavez Plaza, 2 blocks away

* City garages: Capitol Garage at 1129 10th St. and City Hall Garage at 917 10th St.

* Light rail transit: Capital Books is super close to stops on the Blue, Green and Gold lines

For more information about ENLIGHTENMENT and about California Groundbreakers, go to californiagroundbreakers.org

Host or Publisher California Groundbreakers