Employee Research: The Key to Unlocking AI Transformation

As brand builders, we know people don’t just buy products; they buy better versions of themselves. Yet with AI, we’ve stopped selling the "Why" and started pushing the "What"—features, tools, and efficiency.

Learn how Ellen Craven leveraged best practices from brand building and turned them internally to help companies unlock the barriers to AI adoption—starting with actually talking to the employees. Come find out the methodologies used, what insights were uncovered, and how they led to orchestrating a successful transformation. If you believe strategy and insight are the keys to unlocking AI’s promise, this is your seat at the table to build on the conversation.

5:00 Happy Hour with the presentation and discussion starting at 5:30.

All are welcome at our Market Research & Insights meetings. You do not have to be an AMA member to attend.

Ellen Craven

Founder Brand Novus | Strategic Advisor | Creator of the Human-AI Delta™ Operating Model

Ellen Craven is a brand strategist with 30+ years of experience shaping iconic global and VC backed brands. She pioneered the use of consumer insight, brand strategy, innovation, and narrative architecture to solve the internal challenge of AI adoption. Ellen views the AI shift as the greatest internal brand transformation of our time, helping organizations turn tech friction into a massive competitive advantage.

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