Embracing Shift in Marketing Strategies 2023
Schedule
Tue Dec 20 2022 at 02:30 pm to 05:00 pm
Location
Hap Seng Star Kuala Lumpur by Mercedes-Benz Malaysia | Kuala Lumpur, KL
About this Event
Fortune favours the prepared!
Join us for this session to get the insights and information of where the consumers and market are looking for solutions and hear the speakers share about best practices that have seen business achieving great results through the right marketing strategy and tactics that businesses can employ in the coming months
Date: 20th December 2022
Time: 2.30pm - 5.00pm
Venue: Mercedes-Benz Autohaus Kuala Lumpur by Hap Seng Star, Jalan P Ramlee, Kuala Lumpur (https://goo.gl/maps/YixG5CheBmaNqe7P7)
Limited seats only. Register now to secure your seats before they run out.
EVENT AGENDA
1.30 pm: Registration
2.30 pm: Session commence and welcome address.
2.40 pm: Part 1 | The Malaysian Media & Marketing Landscape in 2023 by Roche Chew, Business Development Director of Omnia Academy Media Prima.
- With the on going and rising reliance on digital strategy, is offline media still relevant in 2023's marketing mix?
- What are the major shifts and trends to watch for businesses across multiple industries?
- How can smaller brands leverage on any opportunity in 2023's trend to compete with bigger brands?
3.05 pm: Part 2| Brands' Strategies to Adapt with Web 3.0 / Metaverse by Jemma Lim, Chief Marketing Officer of Consortium 21.
- Why should brands prepare their strategies to accommodate Web 3.0 / Metaverse in 2023?
- What can we expect from the development of Web 3.0 / Metaverse?
- What are some of the success stories of businesses adopting Web 3.0 / Metaverse in their marketing strategy mix?
3.30 pm: Part 3 | 5 Common Mistakes Made By Brands In Their Digital Marketing Campaigns by Richard Moh, Head of Performance Marketing of Adstrux
3.55 pm: Panel Discussion: Factors To Consider When Designing Marketing for Success in 2023
4.25 pm: Special Session: Pushing the Marketing Headstart Button for 2023 by Melvin Chan, CEO of Adstrux
4.40 pm: Networking & Refreshments
SPEAKER
Mr. Roche Chew
Business Development Director, Omnia Academy Media Prima
LinkedIn Profile: https://www.linkedin.com/in/roche-chew-832a778b/
Ms. Jemma Lim
Chief Marketing Officer, Consortium 21
LinkedIn Profile: https://www.linkedin.com/in/jemmalim/
Mr. Richard Moh
Head of Performance Marketing, Adstrux
LindkedIn Profile: https://www.linkedin.com/in/richardmoh/
Where is it happening?
Hap Seng Star Kuala Lumpur by Mercedes-Benz Malaysia, 1 Jalan P. Ramlee, Kuala Lumpur, MalaysiaEvent Location & Nearby Stays:
MYR 20.00