El Sailon: IMMERSE

Foundations of AI in Film Marketing
Harness the power of Generative AI to elevate your film promotions—ethically, creatively, and strategically.

This 4-hour workshop is designed for film marketers, indie producers, creative teams, and digital entertainment strategists eager to explore how AI can supercharge their campaigns. Participants will learn to use tools like ChatGPT, Midjourney, RunwayML, and Adobe Firefly to streamline creative workflows—from concept to campaign—while maintaining artistic integrity and ethical responsibility.

The session begins with an overview of AI in creative marketing, highlighting best practices in transparency, bias avoidance, and ethical sourcing. You’ll see a live demo creating a concept poster with AI and discuss real-world IP and fair use issues.

Then, explore AI-assisted visual design, using generative tools to produce movie posters, press kit materials, and campaign collateral that balance automation with brand control.

The final hour focuses on AI-driven social media marketing—turning prompts into post series, countdowns, and cross-platform content. Participants will collaborate to create a 3-post campaign and a 7-day promo calendar, leaving with tangible assets and hands-on experience.

By the end, you’ll understand not just how to use AI, but how to lead with it—merging human creativity with machine precision to shape the next era of film marketing.

Cost: $199

Know what’s Happening Next — before everyone else does.

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