EDW 2024: The Intersection of Design Thinking and Startup Innovation

The Intersection of Design Thinking and Startup Innovation

This panel will explore the evolving roles of creatives and entrepreneurs in the digital economy, with a focus on intersectionality and governance. Our distinguished panelists will share insights on how technology is reshaping design and innovation, emphasizing the integration of diverse perspectives and inclusive practices.

Key Discussion Points:

• Evolution of creativity and its transformation by digital tools.
• Adaptation strategies for creatives facing technological advancements.
• Essential skills and tools for modern creatives and entrepreneurs.
• Futurist perspectives on upcoming technological trends.
• The role of governance in balancing creativity and entrepreneurial innovation.
• Getting into the world of tech as a designer.

Join us for a thought-provoking discussion on the future intersection of design thinking and startup culture in the new economy.

Panelists:

Sam Jenkins Punchcard Systems, Standard Field Systems

As the Managing Partner at Punchcard Systems, Sam leads a digital transformation studio that impacts people, workplaces, and communities through technology. With over 25 years of experience in digital, design, and startups, his passion for creating positive and transformative impact has resulted in his leadership with several startups, including Standard Field Systems, a software toolset for law enforcement, Wellnext, a workplace wellness platform, and Startup Edmonton, an innovation hub for entrepreneurs.

Faaiza Ramji, Founder, Field Notes & OnPurpose

“Never turn down an opportunity because you don’t know how to do it. You’ll miss out on your most exciting work.” This philosophy underpins my entire career, which has included roles in many different industries. Today, I run OnPurpose, an advisory studio that helps organizations operationalize their brands across marketing, business development, and customer experience. I am also building Field Notes, an award-winning distillery that tells unique stories of culture and place through innovative spirits.

Howard Suissa, Founder, Suissa Design, EFNpro

Howard Suissa is an innovative entrepreneur and design director with over 20 years of experience integrating design, innovation, and operations. His entrepreneurial skills have been showcased in various industries, where he has founded and led successful ventures, worked as a consultant, and provided mentorship to aspiring entrepreneurs. Today he runs EFNpro where his mission is to provide effortless professionalism to creatives working in the digital economy.

Andrea Zariwny, UX design consultant

Dréa Zariwny has 20 years of experience as a UX designer with a background in industrial design and biomedical communication. She has collaborated across teams, creating many products using emerging technology, specifically in the healthcare world. She is currently a UX design consultant and has worked for various companies including medical digital agencies, educational facilities, XR healthcare start-ups, and scientific device manufacturers.

Moderator:

Chase Christensen, RBCx

Host or Publisher MADE (Media Architecture Design Edmonton)