Economic Growth on Your Turf: SEPTA Small Business Playbook

Running a small business today means competing online whether you like it or not. This hands-on workshop is designed to help Philadelphia-area business owners understand how to build a strong digital presence without wasting time or money.

Hosted in partnership with SEPTA, this session will break down the essentials of modern websites, local SEO, and customer acquisition in a way that’s practical, actionable, and easy to implement.

You’ll learn:

• What actually makes a small business website effective (and what kills conversions)
• How to show up on Google when customers are searching nearby
• The must-have tools every business needs to compete online
• How to improve website speed, accessibility, and mobile experience
• Real examples of bad vs. good vs. great small business websites
• Simple ways to attract and convert more customers without a huge budget

Whether you’re just getting started or looking to improve your current setup, you’ll walk away with a clear game plan to grow your business online.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Everyday Web